A career in PR can be wonderful. But it’s also regularly associated with high levels of stress, which can lead to mental health problems. A modest proposal urges PR leaders to provide a supportive culture and resources to employees to recognize and treat mental health issues.
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Influencers Here to Stay, Though Issues with ROI, Budgets and Regulatory Compliance Linger
June 3rd, 2019 by Seth ArensteinIn gauging the pulse of industry, PRNEWS found that one area of major interest at the Social Shake-Up Show in Atlanta last month was influencers: whether or not to use them, how to use them, where to find them. PRNEWS and partner Buztubr surveyed some 150 PR pros for their insight.
Justin Sun, Naval Ravikant Dominate Blockchain Influencers on Twitter During Q1 2019
June 3rd, 2019 by Seth ArensteinWe asked our data partner Shareablee to look at blockchain influencers and see who the most active was during Q1 2019.
Lessons for Media Relations Pros From Chick-fil-A
June 3rd, 2019 by Frank AhrensIn a sense, media relations is similar to a fast-food restaurant. We are competing against many others who are trying to gain the attention of a customer, in this case it’s a journalist. Why not look at one of the most successful fast-food outlets, Chick-fil-A, for training tips?
Social Media ROI: 45% Say It’s Less Effective Than They’d Like, 30% Are Unable to Measure It
June 3rd, 2019 by Seth ArensteinAs readers of this publication know, we like to gauge the mood of the industry at frequent intervals. So after returning from The Social Shake-Up last month in Atlanta, we examined how communicators are assessing the bevy of data that social media generates. PRNEWS and partner InfoVision Social surveyed 150 PR executives to discover trends and pain points.
The Media Ecosystem Continues to Fragment as Fewer Reporters Contribute to Tier 1 Publications
June 3rd, 2019 by Seth ArensteinLast month we told you about a report from the U.S. Department of Labor shows that there are 6 PR pros to every one journalist Who are those journalists? What do they cover? And where do they write. A new study provides insight.
Building Trust or Not Quite Yet? What Senior Communicators Need to Know About Blockchain
June 3rd, 2019 by PRNEWSMany communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there’s a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.
Communicators: You Will Never Win the National Spelling Bee, But Here’s Some Help [INFOGRAPHIC]
May 31st, 2019 by Nicole SchumanEight brilliants students became co-champions of the National Spelling Bee in historic fashion on May 30, 2019. While many communicators will never have to spell the likes of these grammatical behemoths, mistakes can occur even with simple words. Spelling remains one of the top priorities of communications professionals, because spell check cannot always save a true blunder. Typos and misinterpretations still happen.
3 Crucial Ways That the SEO Game Has Changed
May 31st, 2019 by Rich ThomaselliWhen it comes to SEO, for better or worse, you’re playing for Google’s team . The thing is, Google changed the landscape a few years ago. So what are the new rules of SEO? We’ll be delving into this our Google Boot Camp for Communicators, going down July 17th at The Yale Club in NYC. Until then, here are three basic rules for solid SEO that can help communicators gain a much-needed base of tech literacy.
Pride Month: PR’s Work for LGBTQ Equality Is Never Over
May 30th, 2019 by Melissa HoffmannPride Month in June is not only a celebration of how much better things have gotten in a country that once treated LGBTQ people as social pariahs. It’s also a reminder that we still have a long way to go to true equality. Two PR pros discuss the past, present and future of LGBTQ issues and how they relate to PR. This also will be the subject of a June 6 panel at the Museum of Public Relations in NY.