As we noted in the blockchain story in this edition, the technology is only one decade old and the bitcoin sector that’s grown up around it is immature. Ironically, for a technology that’s intended to foster trust, there are more than a few untrustworthy actors vying for market share and riches.
We asked our longtime data partner Shareablee to delve into this ‘Wild West.’ Its assignment was to determine the most socially active blockchain influencers during Q1 2019 from a list of influencers we provided. (Send us an email if you’d like to see the list.) While Shareablee usually tracks social activity on Facebook, Instagram and Twitter for us, this time it looked at Twitter only, the platform most associated with blockchain and cryptocurrency. The first thing that hit us was that there are no women on the list, which is unfortunate.
While tweets are influential in many sectors, in this space, they can move the market. In fact, as we went to press, a positive tweet from the most-social influencer, Justin Sun, dated Saturday, June 1, resulted in a huge rise in the price of his Tron coin.
Beyond that Shareablee found social activity to be erratic compared to other industries it follows for PRNEWS. For example, Naval Ravikant’s postings rose almost 1600 percent since Q1 2018. It worked. He drove 2054 percent more actions and grew his follower 35 percent, according to Shareablee marketing director Herman Chen. And Brad Garlinghouse (#10) tweeted just 9 times during the quarter, yet those tweets produced an average of 3,200 actions (likes and retweets). Only Ravikant’s tweets came close to that level of efficiency.
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