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Last month we told you about a report from the U.S. Department of Labor shows that there are 6 PR pros to every one journalist Who are those journalists? What do they cover? And where do they write. A new study provides insight.

We asked our data partner Shareablee to look at blockchain influencers and see who the most active was during Q1 2019.

As readers of this publication know, we like to gauge the mood of the industry at frequent intervals. So after returning from The Social Shake-Up last month in Atlanta, we examined how communicators are assessing the bevy of data that social media generates. PRNEWS and partner InfoVision Social surveyed 150 PR executives to discover trends and pain points.

Communicators need to take a different approach to crisis management, three senior executives from APCO Worldwide argue. They must utilize research capabilities to constantly monitor the opinions and expectations of key stakeholders. This information will prove invaluable when a crisis hits.

Many communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there’s a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.

A career in PR can be wonderful. But it’s also regularly associated with high levels of stress, which can lead to mental health problems. A modest proposal urges PR leaders to provide a supportive culture and resources to employees to recognize and treat mental health issues.

In a sense, media relations is similar to a fast-food restaurant. We are competing against many others who are trying to gain the attention of a customer, in this case it’s a journalist. Why not look at one of the most successful fast-food outlets, Chick-fil-A, for training tips?

Eight brilliants students became co-champions of the National Spelling Bee in historic fashion on May 30, 2019. While many communicators will never have to spell the likes of these grammatical behemoths, mistakes can occur even with simple words. Spelling remains one of the top priorities of communications professionals, because spell check cannot always save a true blunder. Typos and misinterpretations still happen.

When it comes to SEO, for better or worse, you’re playing for Google’s team . The thing is, Google changed the landscape a few years ago. So what are the new rules of SEO? We’ll be delving into this our Google Boot Camp for Communicators, going down July 17th at The Yale Club in NYC. Until then, here are three basic rules for solid SEO that can help communicators gain a much-needed base of tech literacy.

Pride Month is not just a celebration of how much better things have gotten in a country that once treated LGBTQ people as social pariahs and where Don’t Ask Don’t Tell forced those who wished to serve their country to hide their identities. It’s also a reminder that we still have a long way to go to true equality. And PR needs to be at the forefront of those efforts.