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Mark Zuckerberg’s op-ed in the Washington Post made a strong call for social media regulation in four areas—harmful content, election integrity, privacy and data portability. But while vape maker JUUL got ahead of regulation in a smart way, the same PR tactic fell flat for Facebook. Here’s why.

Veteran PR pro Arthur Solomon continues his traditional review of headlines that were instructive to young communicators. In truth, they’re good lessons for all PR pros. The first headlines offer lessons in career management, media relations and crisis response.

What’s next for PR? Why not ask a futurist! Scott Steinberg is regarded as one of the world’s most celebrated business speakers, futurists, authors and strategic innovation consultants, as seen in 600+ outlets from CNN to Time and The Wall Street Journal. Here’s a sneak peek at his keynote for PRNews’ upcoming Measurement Conference.

Here at PR News, we see such corporate pranks as a perfect window into the optics of humor and how they can, or can’t, work in your external messaging. Following last year’s April Fools’ Day recap of the good, the bad and the ugly, let’s look at some of this year’s campaigns that had us splitting our sides, and others that made our stomachs churn.

Knowing how and when to respond to a crisis and having the resources to manage a crisis and not allow the daily business of communications to fall through the cracks were some of the pain points communicators mentioned during a recent roundtable.

For years, PR measurement suffered as the forgotten stepchild of communications. It’s a bit different now, measurement advocates say. In anticipation of PRNEWS’ Measurement Conference later this month, we asked several people scheduled to speak at the Conference about C-suite expectations of measurement and what they see ahead for measurement.

B2B brands are no longer cold, faceless entities. In fact, some of them have enough personality to do well on social media’s most personal channel, Instagram. Here’s a look at the top 10 most-active B2B brands on social in 2018.

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

As part of PRNEWS’ 75th anniversary this year, we depart from our normal fare of tips, tactics and strategies and offer a look at the life and times of the founder of this publication, Denny Griswold.

Sure, air disasters take a long time to investigate, and much of what’s being said now on behalf of Boeing is speculation to mitigate the crisis until they have real answers. Some big companies are wary of admitting their faults, making the need for true oversight all the more pressing. But when it happens, oh how positive the results can be.