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The popularity of various social media platforms across different demographics is constantly in flux, as illustrated in this new infographic from Jones PR. “The Demographics of Social Media in 2019” begins with the revelation that Instagram and Snapchat are rapidly gaining popularity among users under 30, threatening to unseat YouTube and Facebook, which still rank among the most popular platforms.

Four years ago, Volkswagen received extensive punishment for lying about noxious levels of their diesel vehicles’ emissions. The company is back in the news as German prosecutors charged Rupert Stadler, former chief executive of Audi, the luxury arm of VW, with fraud for his role in another emissions cheating scandal.

It’s not all about eye contact or presence. Public speaking is like an expensive watch: There’s an almost incalculable amount of highly intricate machinery working behind the scenes to keep it running smoothly. The speaking—like telling time—looks effortless, but it takes many highly coordinated pieces to function. If you are representing your brand on stage, here’s how you make sure you’re doing it right.

Brands and organizations often fail to create as much awareness around anniversaries and other milestones. To remedy this situation requires just a bit of creativity, argues Michael Munz, president of The Dalton Agency.

Awareness campaigns are important, but after your target audience is aware of your message, it’s time to move ahead. Constantly restating the same awareness message year after year will eventually turn off your audience. Instead, it’s time to leave your comfort zone and move on to the next level of marketing.

Since the dawn of PR as a profession, the sector has been fighting for the right to exist. If you’ve been considering how to reframe PR functions as part of a broader business strategy, here are five ways to stay focused.

At the heart of PR is storytelling. The ability to describe the goals and purpose of an organization stems from communicating a clear narrative. Building a brand newsroom allows for a living, breathing example of your priorities. While it’s nice to have a large budget, small expenditures can be used to create a respectable brand newsroom.

With school beginning soon (yes, the summer has flown by), we turn to educators, most of whom are or were PR pros, to tell us what areas of the profession communications students need additional training in. Then we ask PR pros to give us their assessment of incoming PR candidates and their training needs.

We assume journalists decide what to cover based on what their readers want to know about, right? Maybe not. A study of travel writers finds their top criteria is their interest in a topic. This means those who pitch to travel journalists must adjust their tactics.

The new Chief Strategy Officer at FleishmanHillard, Marjorie Benzkofer, talks to us about how she keeps 4,000 employees working in concert and why brands continue to struggle aligning their values and actions.