Stories by Brittany Clover, Mair Strategies

Raising Awareness is Comfortable, But Won’t be Effective in Today’s Markets

August 1st, 2019 by

Awareness campaigns are important, but after your target audience is aware of your message, it’s time to move ahead. Constantly restating the same awareness message year after year will eventually turn off your audience. Instead, it’s time to leave your comfort zone and move on to the next level of marketing.