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While keeping up-to-date with digital communications jargon might be at the bottom of your to-do list, it never hurts to be aware of the shorthand metrics your colleagues working in sales and marketing use in emails and meetings. Test yourself on your acronym knowledge in our handy quiz.

Top Places to Work and Agency Elite Awards keynoter Deirdre Breakenridge, CEO of Pure Performance Communications, and PRNEWS content manager, Nicole Schuman, sat down for a discussion regarding Breakenridge’s research on emotional intelligence. They also covered how the infusion of empathy can improve communications efforts not only in the office, but throughout an overall brand strategy.

PR crises seem inevitable and the damage they can do to reputation, trust and shareholder value is well known. Yet PR crises often catch companies and organizations unprepared. Here’s a step-by-step guide to help you begin crafting your PR crisis plan.

It’s been an tumultuous week in Menlo Park, California. Facebook once again dominated the news cycle with a widely-maligned public speech from Mark Zuckerberg. Next was a series of new policies intended to curb hostile foreign governments from once again weaponizing the social network to influence our 2020 elections. For communicators, this saga has proved to be many things—a lens into the distrust that engulfs marketing communications, a lesson on the power of self-regulation, and a reminder of what transparency does (and doesn’t) look like in action.

On first glance, someone who proposes we reduce our use of digital devices might seem out of place as a guest speaker at last week’s PRNEWS Digital Awards breakfast. In the end, though, digital sociologist Dr. Julie Albright offered useful insights for PR pros as they approach the challenge of communicating in a digitally altered society.

Good grammar is like wearing nice clothes for a job interview. Sure, it’s important, and failing to do so can be a deal-breaker, but just showing up in a suit and tie is not going to land you a job. Similarly, poor writing can be a turn-off for journalists, but merely demonstrating your ability to use a semicolon properly isn’t going to generate press coverage.

At the PRNEWS Measurement Boot Camp on Oct. 17, representatives from Edelman Intelligence, Prudential, AMEC (the International Association for Measurement and Evaluation of Communication), APCO, UTC, and Paine Publishing urged communicators to eschew vanity metrics and metrics in isolation. They also expounded on the importance of measuring data that aligns with your company’s business goals and presenting data conclusions in clear and concise ways.

Controversies around GMO labeling and discrimination scandals have prompted a general need to know what happens behind the curtain of every process, from production to consumption. The overwhelming bridge between this booming demand for social responsibility and the PR pros who called to build it can only be connected by transparency and campaigns that truly stand out. 

And while the digital plane constantly evolves, the high standards to which creative messaging resonates on a technological level, does not. The 2019 Digital Awards brought out the best in the business, honoring winners that speak on a global level. PRNEWS hosted the breakfast event on Oct. 18 at New York City’s storied Yale Club, set in the heart of Manhattan.

If it’s done right, SEO can improve both the quantity and the quality of your web traffic. SEO usually plays off of communications quite well, too. When used cohesively, you can build a powerful, integrated marketing campaign that produces data-driven results. If you recently started an SEO campaign, you’ll need a way to track the performance—and success—of your work. But which analytics are the most important to track? Here are five SEO metrics you simply can’t afford to ignore.