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Sure, Twitter has a relatively new 280-character limit. But just because Twitter doubled its 140-character limit doesn’t mean you should use all of them. So what’s the ideal length of a tweet? A hashtag? How else can you make your tweets more readable and engaging? Let’s look at the research.

CES 2020 is in the books, but its implications will spread throughout the year. That will be the case for communicators, who saw plenty of opportunities to help new-age tech explain itself to the public. One of the big takeaways, and one likely to provide lots of work for communicators, is that technology has broken out and will be foundational to life, several communicators say.

Every company and organization should have an up-to-date crisis plan. In addition, holding periodic crisis simulations and post-simulation analyses are important. Still, one of the keys to crisis management, and one that’s often overlooked, might be the personalities sitting around the table in the C-suite. And don’t forget the corporate politics involved, argues Jim Lindheim, a former Burson-Marsteller chairman.

Considered one of the founding fathers of modern public relations, though he eschewed such superlatives, Harold Burson passed away today, aged 98. This pioneer of the profession is remembered for his generosity as a mentor, as well as his gentle manner. He was also known as a visionary and possessor of one of the keenest minds in the business.

It’s not easy to admit that your communications effort is not all it could be. Sometimes the culprit is failing to keep up with communications technology. It takes courage to admit you’re behind. Funds and teamwork are need to catch up. Here’s how Cleveland Clinic’s PR team remedied the situation it found itself in a few years back.

This past December at PRNEWS’ Media Relations conference in Washington, D.C., Toner talked about the changing world of Media Relations in a digital landscape, why a multi-channel approach incorporating both marketing and PR is the path to making it happen, and how to make your multi-channel game seamless.

It’s 2020 and everyone is making predictions. But as that well-known PR pro Yogi Berra said, Making predictions is hard, especially when it comes to the future. Everything about SEO is going to change, right? Maybe, maybe not. There are SEO changes to be aware of, but the basic advice remains. You can’t game Google and its algorithms, so don’t try. Instead, create a valuable experience for users.

Measurement is not just about numbers. It’s about problem solving. It’s no longer enough to retrieve and present data. For communicators, data needs to be folded into everyday strategy, becoming a sixth sense, combining it with a human element to promote focused discourse. To provide communicators with a look into the benefits of measurement and what’s coming next, we enlisted expert Jenna Clark, head of measurement and insights, Google Communications.

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

The framework for measuring PR’s impact on the bottom line. According to the Gartner Annual CMO Spend Survey 2019-2020, 76% of marketing leaders use data and analytics to drive key decisions. Why should PR be… Continued