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Does the American public appreciate brand messaging during the pandemic? Is it reading your messages? How much is too much? These are some of the questions Clyde Group of Washington, DC, asked Ipsos to answer in the form of a poll of 1,000 consumers early in April. In general, the public likes corporate America’s coronavirus response, though there is room for improvement. The data was shared exclusively with PRNEWS.

Few things are spreading faster than fake news about coronavirus. In an uncharacteristic stance for it, Facebook has vowed to remove outrageous claims and cures and inform users when they’ve reached posts with bogus health information. Many believe Facebook and other platforms should be doing more.

Our crisis communications columnist Katie Paine assesses the responses to the coronavirus-related media attention from elderly care facilities and the cruise line industry. She finds the messages of both groups missed the boat.

As part of our coronavirus interview series, we spoke with Miri Rodriguez, the award-winning storyteller. Known for her work with Microsoft and as an advisor to Adobe and Walmart, among others, we discussed what stories are breaking through during coronavirus. We also wondered how leaders who’ve not shown an empathetic side previously, can adopt a more human approach during the pandemic.

The associate director of APCO Worldwide’s Paris office uses the example of the travel industry to show how PR pros can use technology to create a model about what business may look like after the pandemic.

Even as organizations strengthen ties with their audiences during the pandemic, they will need a long-term engagement strategy that builds on that trust.

Amazon is not doing itself any favors with its recent handling of employee relations. For a company that reported $75.5 billion in first quarter earnings, up 26 percent from Q1 2019, Amazon is failing to… Continued

Even though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.

A PR and marketing maxim holds that you can never know too much about members of your audience. With so much possibly changing during the pandemic, what PR pros and marketers know about their audiences… Continued

When PR pros use the words internal communications, usually they’re talking about messaging from corporate leaders to staff. Traditionally, internal communications is considered an afterthought, a low priority. At this uncertain moment, though, it’s taken… Continued