Topics

As employees adhere to a new world of work during the coronavirus outbreak, they look to employers to provide clear and consistent messaging regarding not only the day-to-day, but what’s coming next. This gives a great responsibility to company leadership and internal communications officers, who balance on a very tense tightrope of trust during these challenging days.

The State of Data-Driven Communications in 2020 To better understand the role of measurement and media analysis in Communications, PRNEWS and PublicRelay surveyed some 350 corporate and agency communicators. Key findings included: More Data Means… Continued

By now you’ve seen articles suggesting how PR pros can adjust to working from home.

The Ad Council’s partnership with media and government organizations for a series of coronavirus PSAs aims to quickly reduce public confusion.

Coronavirus has resulted in remaking the media and social media worlds into one-subject universes, at least for now. As a result, PR pros pitching stories to content creators need to adjust. And before you do anything, make sure your pre-scheduled messages won’t offend during this unsettling moment. After that, adjust expectations and pitch with the content creator’s needs in mind.

One silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.

As PR professionals face an increasing number of communications challenges amidst the COVID-19 pandemic, some communicators will encounter the daunting task of notifying customers, employees and others about the possibility that they have been exposed to the coronavirus. Here are tips to help craft that communication.

We took a look at several to see how the American public and businesses are handling the current crisis climate.

With an increasing number of institutions and storefronts now mandated to shut down operations, communicators have turned to live video as a workaround for serving existing clientele and reaching new ones. Some organizations have tied live streaming directly to their core missions. Here are some tips for making the most of live streaming during the COVID outbreak (without appearing opportunistic).

So far, no country is able to control coronavirus. Arguably, South Korea is managing it, despite taking a very heavy hit. A communicator representing the Embassy of South Korea argues the country’s daily and transparent government communications protocol is playing a large role in the nation’s successful coronavirus management.