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To counter job cuts, Matt Rizzetta of North 6th Agency urges fellow CEOs to take a 50 percent pay cut

Over the weekend, brands sent a wave of communications to customers—via email, social media, and the mainstream media—around closing up brick-and-mortar shops as government leaders attempt to halt the spread of COVID-19.

PR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.

Some brands are stepping up, others are standing pat, at least for the moment.

For many communicators and nearly everyone else, the past few days have been a whirlwind. Today, communicators from large and small brands and organizations were racing to react to the coronavirus’s new normal. Here’s a roundup of how brands were handling events of the day.

One of the most important tactics in crisis communication strategy is reading your audience.

The day-to-day of communications work can wear on a practitioner. Pro bono work can be a nice distraction. In addition it can help build morale, community spirit and assist with recruitment. More important, of course, is the satisfaction and joy that giving back can bring.

When the coronavirus odyssey began taking hold in the U.S., guidance to PR pros was relatively simple.

The impact coronavirus could have on commerce and travel is clear

Joe Biden’s campaign was all but dead just weeks ago. Today he’s the frontrunner for a chance to unseat the president. Working with few resources and little infrastructure in Super Tuesday states, Biden communicators honed their messages and turned to garden-variety earned media and social media. It worked.