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Knowing your audience is a building block of PR.

With so many communicators seeking to take physical events online, we asked PR pro and video specialist Doug Simon how to get started. We also asked how communicators can make their video and social video productions more engaging.

Though New York issued its orders earlier last week, it has become the state to watch in terms of its communication strategy.

You’ve distributed messaging to staff regarding COVID-19. Sent emails to customers apologizing for canceling events and thanked those who RSVP-ed yes for their support. In addition, you’ve assured them the show will go on, just at a different date and possibly in the form of a virtual event. But how will you make your virtual event stand out, especially when there’s likely to be an unprecedented amount of them?

The new normal that emerges may require communicators be fluent in arranging events in XR and VR.

To streamline messaging and quickly disburse important updates, the NYC Emergency Management unit is texting.

Logging into Nextdoor during the crisis, one senses a return to a more innocent time in social media history, when users took to Facebook, LiveJournal or Angie’s List to post their thoughts and feelings openly, exchange information about local contractors and services or ask for help from a small group of peers. This is in stark contrast to an online environment where brands and individual users are often concerned more with building their audiences, winning engagement or creating an idealized, but ultimately false online persona.

There are two basic ways PR and media relations pros, and the organizations they represent, can react to the current situation.

It’s important to consider multi-lingual messaging, particularly regarding updates during the COVID-19 outbreak, so every constituent knows the latest facts.

As many others are doing, members of the book industry have stepped up during the coronavirus crisis. Here are examples of how authors are working with PR pros to offer solace to a variety of groups during these difficult times.