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Technology can make a real difference when it comes to corporate social responsibility. This week Apple announced the launch of its COVID-19 Exposure Notification Express with its iOS 13.7 system update. Google’s Android will follow later this month, as the two tech giants teamed up in May to support contact-tracing efforts.

With so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.

Are there more toxic workplace cultures today or are we just hearing about them more? A PR pro-turned clinical psychologist has a theory. In any case, since communicators are charged with protecting the brand externally and being the voice for employees internally, they would be well served to make certain that corporate culture and conflict resolution are sound. The last place a PR pro wants company problems resolved is in the public square.

Whether you are a veteran PR professional, or relatively new to the industry, your resume can tell a story of not only your experience, but who you are as an employee and teammate. The key is to scrutinize the words used, as well as provide the reader with an easy, organized experience. Recruiters and hiring managers can tell if you create a resume with a half-hearted effort.

IPR Measurement Commission member Mark Weiner examines how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. It’s an exercise that he argues proves PR’s influence on sales can be measured.

Consumer engagement with the Twitter feed of the Los Angeles Lakers topped the sports teams and leagues that Shareablee tracked for the first seven months of 2020. Yet, LeBron James’s Twitter feed has a larger audience than either his employer or the National Basketball Association.

Many PR firms, media companies and advertising agencies have noticed the Department of Justice (DOJ) increasingly is targeting these sectors for enforcement under the Foreign Agents Registration Act (FARA). A trio of attorneys tells communicators what they need to know about this statute.

We asked our financial and M&A expert Rick Gould about what PR firm owners should be considering finance-wise during the pandemic. Gould argues that previous financial goals should apply during the pandemic.

All we seem to hear about today are toxic workplaces. Ellen, McDonald’s, the Washington Football Team. What’s behind this spate of media reports and how can communicators protect their companies from being the subject of one of these stories?

The pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.