Topics

Have we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?

A key to media relations is treating journalists as human beings. A new survey, provided exclusively to PRNEWS, looks at journalists’ income, workload, mental health and preferences about pitching and video conferences. It concludes that some things have changed with the pandemic, but the basics of media relations endure.

The recruitment, development and retention of Black professionals is vital to bringing new concepts and ideas to the table. To create sustained allyship, we must be prepared to go beyond Black History Month to understand our audiences and our Black colleagues.

It seems like every day there’s another brand—this time a publication—getting called out for short-sighting diversity. Today “The Hockey News” (THN), featured on SI.com thanks to an editorial partnership, tweeted about what could have been… Continued

With trust in business and government at historic lows and consumers questioning everything, ethical behavior is critical. As the Notre Dame Center for Ethical Leadership reports, doing the right thing takes time. The ABCs of ethical failures can help

There’s lots of buzz flying around the invitation-only iPhone app Clubhouse. Celebs like Elon Musk and Mark Zuckerberg are enjoying its mix of rooms and topics. What should brand communicators do to ensure their companies are not left outside the Clubhouse door? Monitor the conversation and try to score an invitation to get inside.

In this new series, PRNEWS asks young communicators about their view of the industry and of life, what skills they’ve acquired and what they wish they’d known about before beginning work. Our first young PR pro is Cedric F. Brown. He offers his perspective on diversity, useful skills and how Jackie Robinson and Ofield Dukes inspire him.

The PRNEWS editorial team spent some time reflecting on the last year and discussed what they love (and don’t love) about what’s happening in the PR industry.

PRNEWS Live welcomed Michael Kaye, global communications and public relations manager at OkCupid. We discussed the dating site’s inclusive messaging and bold Valentine’s campaign.   You can view PRNEWS’ library of free LinkedIn Live streams here.

One door closes, another opens. One of the last institutions to resist TV coverage, the U.S. Supreme Court has opened up a bit during the pandemic. Now any journalist with WiFi can listen to the court’s proceedings. This means media relations must adapt. Our author finds virtual SCOTUS hearings offer new opportunities for communicators.