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Tulane University took to social media as part of its communications plan with students and the public and faced a real backlash for messaging regarding its decision. 

In late July Kia Canada launched its EV6 crossover with a press event featuring Canadian singer/songwriter Fefe Dobson. The car’s battery powered the electric guitar of Dobson’s guitarist. Our curiosity led to a conversation with Michael Kopke, marketing chief, Kia Canada.

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

Obfuscating bad facts is one way to survive a crisis. Unfortunately, it’s often not a good long-term strategy.

The social audio sector is just finding its footing. There is no better time for communicators to dive in.

PRNEWS Live welcomed Elizabeth Penniman, vice president of communications at the American Red Cross. Penniman discussed crisis adaptability across multiple natural disasters and National Preparedness Month.

Airbnb’s example proves that when it comes to effective CSR, writing a check and issuing a press release simply aren’t enough.

The swift downfall of “Jeopardy!” host Mike Richards is the latest example of the jeopardy that surrounds us in today’s lightning-fast unforgiving age of social media. Whether you make a wrong move, say something offensive, or have ugly skeletons in your closet, the career-ending rush to judgement can be fast and furious.

While public notices around dangerous weather conditions were once solely the realm of local governments and first responders, just about every type of organization now needs a climate-focused crisis plan in place. Here are some pitfalls and best practices.

Due to the Delta variant, companies are cancelling or delaying return-to-office plans. Managers are scrambling to revise schedules. Employees are disappointed, confused and frustrated. Many were looking forward to in-person interactions with colleagues. In the face of lingering uncertainty and frustration, HR and internal communication teams will have their work cut out for them. How and what they communicate will play a key role in motivating employees.