Crisis Management


First Steps During a Crisis: Gauge the Intensity and Show Vulnerable Side

January 30th, 2023 by

In part II of our interview with PR crisis pro Bridget Paverd, we focus on a human dimension of crisis, apologizing with humility.

Defending Southwest’s Response: Strategic PR is What You Do, Not What You Say

January 27th, 2023 by

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance

January 26th, 2023 by

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand

January 23rd, 2023 by

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

the friday news dump

PR Roundup: Online Banking Woes, TikTok Shutdowns, Amazon Frowns on ‘Smile’

January 19th, 2023 by

This week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.

In a PR Crisis, Admit the Truth Now or Pay The Price Later

January 17th, 2023 by

Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.

PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s

January 12th, 2023 by

The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

January 10th, 2023 by

Gauging how quickly to respond is one of the more difficult elements of PR crisis. Yet a prompt response is a critical part of recovery. As such, crisis expert Bridget Privard says instilling confidence in executives through training and planning is vital.

Delayed Call: SEC Whacks Former McDonald’s CEO and Company, Transparency Prevails

January 9th, 2023 by

You thought the McDonald’s-CEO Stephen Easterbrook PR crisis was finished in 2021 with a claw-back settlement. Well, not quite. The SEC added an exclamation point to it, emphasizing corporate transparency.

the friday news dump

PR Roundup: Hamlin Awake, House in Disarray, Equinox Excludes

January 6th, 2023 by

The first week of January 2023 came roaring in with crises and opportunities for communication wins. While some brands and individuals seemed to suffer from a holiday hangover, others made unforgettable strides that practitioners will be talking about for years to come.