Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
Crisis Management
How Balenciaga Can Survive Cancel Culture After its Major Incident
December 1st, 2022 by Kelcey KintnerBalenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.
Taylor Swift Should Sing, ‘It’s Me, Hi, I’m the Problem, It’s Me’
November 18th, 2022 by Jason KaplanThe Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.
Communication Lessons from the Taylor Swift Ticketmaster Fiasco
November 18th, 2022 by Brooke MetzTicketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.
Strange Bedfellows: How Tyson Foods Resurrected Beyond Meat
November 16th, 2022 by Seth ArensteinSometimes PR crises throw together companies that usually don’t mix. Regardless, preparing in advance for a PR mishap or crisis always is a wise move.
Ye and Irving Incidents Emphasize the Importance of Timing in PR Crisis
November 15th, 2022 by Seth ArensteinThere are several aspects of timing that influence PR incidents/crises. First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued
Terms You Need to Know [Q4 2022]
November 15th, 2022 by Seth ArensteinIn this month’s edition, we focus on FTX and RSV.
Members Only: Nimble, Cross-Functional Crisis Team Can Include External Players
November 14th, 2022 by Seth ArensteinThe composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.
Boston Bruins’ PR Lesson: Pulling a Fast One Isn’t Easy
November 7th, 2022 by John GuilfoilThe Boston Bruins created a PR mess Nov. 4 when they attempted to pull a fast one on the public. Tell the whole truth is the PR lesson here.
NBA Drops the Ball in Responding to Irving’s Antisemitic Tropes
November 2nd, 2022 by Nicole SchumanA prompt response is a hallmark of crisis communication. The NBA and the Brooklyn Nets waffled on their initial responses to Kyrie Irving’s antisemitic posting. Have they run out of time to act?