Much has been reported about the good work of CrowdStrike in responding to its crisis. While the impacts were widespread and brought global implications, company leaders did a strong job getting out to communicate early… Continued
Crisis Management


Sorry, Not Sorry: Did CrowdStrike’s CEO Really Owe the Public an Immediate Apology?
July 23rd, 2024 by Gabie KurIf the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.

PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
July 18th, 2024 by Nicole SchumanThis week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

Leadership Crisis Lessons from Biden’s Presidential Campaign
July 16th, 2024 by Larry ParnellThis “live action case study” following President Biden’s recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management.

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
July 11th, 2024 by Nicole SchumanThis week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

The Impact of Digital Innovation on Healthcare Industry Communications
June 25th, 2024 by Dan MartinWhile healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.

PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
June 6th, 2024 by Nicole SchumanThis week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.

Reputation Repair: The Potential and Limits of Boeing’s Next CEO
June 4th, 2024 by Richard HoltGaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

PRNEWS Announces 2024 Top Women in PR
June 4th, 2024 by PRNEWSMeet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
May 23rd, 2024 by Nicole SchumanThis week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.