Crisis Management

Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

July 25th, 2011 by

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.

Tip Sheet: Beyond the Crisis—Rebuilding and Rebranding

July 18th, 2011 by

Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.

Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down

July 18th, 2011 by

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued

Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

July 11th, 2011 by

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

Charting the Industry: Online Incivility Tunes Site Visitors Out

June 27th, 2011 by

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Charting the Industry: PR and Corporate Boards—A Critical Link

June 6th, 2011 by

Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.

For Optimal PR Punch, Be a Counselor First, Tactician Second

May 30th, 2011 by

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.

The State of Financial Comms: Adjusting to the ‘New Normal’

May 23rd, 2011 by

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

How to Be Ready for a 60 Minutes Moment

May 16th, 2011 by

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.

Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again

May 2nd, 2011 by

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?