Our slide feature this month offers a look at how Dell Inc. uses a 5-step approach to managing PR crises.
Crisis Management
Study Measures How Some Brands Increase Shareholder Value After a Crisis
October 1st, 2018 by Seth ArensteinA new report using analytics puts a numerical value on how brands react to PR crises. It also says the market predicts within five days whether or not a brand’s value will gain or decline based on how it reacts to crisis.
Nike and Columbia Gas Show Two Sides of Silence During a Crisis
October 1st, 2018 by KATIE PAINELast month in these pages there was a discussion of how quickly brands and organizations should react to PR crises. An immediate reaction is rarely advisable, although in situations where public safety is
Takeaways from Nike-Kaepernick Campaign, Crisis Analytics and New to the Resource Center
October 1st, 2018 by Seth ArensteinIn each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.
Wells Fargo Still Struggling to Get It
September 27th, 2018 by Seth ArensteinComing up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued
Why J.K. Rowling Gave an Artful Response to the Nagini Casting Controversy
September 27th, 2018 by Justin JoffeNot all brand leaders ought to have their smartphones taken away. Harry Potter author J.K. Rowling has established a reputation as the rarest of figureheads—not only does she have her fingerprints on every piece of work that bears a connection to her “Wizarding World,” but she often responds to fans online directly, keeping up a dialogue and mitigating any controversies that arise.
How to Handle Your Brand’s Disaster Response in Phases
September 26th, 2018 by Justin JoffeSeptember is National Preparedness Month, when the federal government offers resources for people to prepare in the event of an imminent natural disaster. In the spirit of this awareness initiative, PRSA’s New York Chapter hosted a panel discussion, “Disaster Communications: Preparing Yourself, Your Team, and Your Company for the Unexpected,” at FleishmanHillard’s New York Office.
7 Essential Elements of a Crisis Plan
September 24th, 2018 by Hayley JenningsIf you’re feeling like there is a new business crisis in the news every day, you’re not wrong. There were more than 800,000 crises reported in the media globally in 2017, and that number has continued to grow. So it’s more important than ever for brands to think about crisis not in terms of if one will happen, but when. Responding to a crisis is really about preparing ahead of time, so make sure you have a robust plan in place so that you can handle anything that comes your way.
Catholic Bishops Take Steps to Repair Church’s Reputation
September 20th, 2018 by Seth ArensteinThe U.S. Conference of Catholic Bishops (USCCB) took what some consider a bold first step in response to the PA grand jury report on sexual abuse in the church earlier this week. While it’s far from clear whether or not the USCCB is acting on its own or in coordination with the Vatican, it’s the second time in recent weeks that the bishops have spoken out about sexual abuse scandals.
FEMA Chief’s Future May Depend on Public Perception
September 18th, 2018 by Seth ArensteinMention the crisis FEMA is dealing with at the moment and most people probably think you’re referring to the agency’s work to assist residents of the Carolinas as they battle flooding from Hurricane Florence. Instead you could be thinking of the travel scandal challenging FEMA administrator Brock Long. Part of Long’s problem is a PR issue: the government administrator brand is tainted.