Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.
Crisis Management
Communicators Deploy Strategies to Pivot as Pandemics Unmoor Businesses and Organizations
July 1st, 2020 by Seth ArensteinWith the country facing three pandemics, the only certainty is that nobody knows what’s ahead. In this atmosphere, brands and organizations are pivoting at a rate not seen previously. PR veterans offer suggestions about the best ways to approach this fluid situation.
Weeks of Fireworks Prevent Macy’s From Social Listening
June 30th, 2020 by Seth ArensteinIt’s not easy for brands to listen to the social conversation. And having the sound of fireworks booming for weeks makes it difficult to listen to anything. Still, perhaps Macy’s and NYC should have compromised on plans for six nights of fireworks leading up to July 4.
Coronavirus Task Force Briefing Provides a Mixed Bag
June 28th, 2020 by Seth ArensteinWith the country leading the world in virus cases and deaths, the White House’s Coronavirus Task Force held its first public briefing since late April. The effort was intended to mix positive vibes with bad facts.
A PR Primer for Apologizing during the Dual Pandemic
June 23rd, 2020 by Seth ArensteinThe proper PR apology needs to include several basic ingredients. We provide them for you here and look at several apologies to see if they make the grade.
88% of PR Pros See Industry Rebounding After Pandemic
June 22nd, 2020 by Seth ArensteinA new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
A Communicator’s Guide to Reopening The Office
June 18th, 2020 by Seth ArensteinAs brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.
Publix’ Banning of Black Lives Matter Apparel Raises PR’s Profile in Employee Policies
June 17th, 2020 by Sophie MaerowitzAfter a Black employee quit over its dress code, supermarket chain Publix stated it will not allow workers to wear clothing featuring Black Lives Matter messaging. In response to what could be an emerging communications crisis for the brand, Publix spokesperson Maria Brous pointed to company policy. TheoryComms’ CEO Andrea Hamiton argues PR cannot stay on the sidelines in a moment of national turmoil and transformation.
We Need PR Pros to Help a Confused Public on Coronavirus
June 16th, 2020 by Seth ArensteinConfusion over coronavirus continues. Are things getting better or worse? Is the glass half full or half empty? It depends on whom you listen to? Cases are rising in 18 states. They’re declining in 22 states. Is the rise in testing the reason for increases in cases? Can someone without a political agenda tell us? Please.
Wendy’s Twitter Silence on Brooks Speaks Volumes
June 15th, 2020 by Nicole SchumanWhen a brand gets caught in the middle of a crisis, what IS the proper response? Is it better to be a punching bag for the public and stay silent, or is it the responsibility of the middleman to explain or absolve themselves from the situation? So what is Wendy’s role?