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There was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.

The celebrity influencer, with millions of fans in tow, is dead, right? Perhaps not. Especially if you want to bolster a nation-wide campaign and can find an influencer like Eva Longoria, who has history with your cause.

The Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.

Sephora has a competitive program for influencers that includes mentoring, education and other opportunities. We look at several other trends that emerged from our annual social media conference, The Social Shake-Up, which was held virtually Sept. 28 through Oct. 1.

The US armed forces have a proud PR tradition. A look at its history shows that the services nearly abandoned PR. A panel discussion at the Museum of PR later this month will look at military PR and public affairs past and present.

It’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued

Corporate social responsibility (CSR) works best when local communities benefit. The key is knowing how to best reach communities in need. Some of the smallest organizations are making great strides using digital tools.

IPR Measurement Commission member Mark Weiner examines how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. It’s an exercise that he argues proves PR’s influence on sales can be measured.

Many PR firms, media companies and advertising agencies have noticed the Department of Justice (DOJ) increasingly is targeting these sectors for enforcement under the Foreign Agents Registration Act (FARA). A trio of attorneys tells communicators what they need to know about this statute.

Why don’t PR pros know more about the history of their profession? Our author argues they’re missing out on not only interesting material but a wealth of material that can inform their practice.