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Some marketers are reluctant to emphasize influencers during the pandemic. Yet it could be an advantageous in that social media use is exploding with homebound audiences. In addition, influencers have a personal connection with audiences, which is greatly needed now. Two attorneys offer a guide for working with influencers at this difficult moment.

Mark Weiner discusses research showing how media relations opportunities change as the pandemic curve flattens. In short, as countries re-open, opportunities for pitching become less stringent.

COVID-19 continues to weave its way across the globe, bringing physical and economic sickness. We examine best practices for strategically communicating bankruptcies, including Chapter 11. The keys are well-known communications tactics: consistency, clarity and goal-oriented.

As part of our coronavirus interview series, we asked Cathy Del Colle, the first female president in Burrelles’ 132-year history about the state of the analytics business during the pandemic. In a wide-ranging interview, Dell Colle touched on client needs now and in the future.

As stores and businesses suspended operations in the wake of the pandemic, many sent customers updates of new business hours, closures, delays and service suspensions. The question, though, is how to communicate such messages. Should you be an advocate or an apologist? Both approaches have merit.

Few things are spreading faster than fake news about coronavirus. In an uncharacteristic stance for it, Facebook has vowed to remove outrageous claims and cures and inform users when they’ve reached posts with bogus health information. Many believe Facebook and other platforms should be doing more.

It’s a useful coincidence that the PRSA chief also is a veteran healthcare communicator. After our initial visit with T. Garland Stansell during the very early moments of the coronavirus outbreak, we thought it was time to ask him how he thinks communicators are doing now, two months into the pandemic. The actions taken and message sent will linger in the public’s mind long after the pandemic subsides, he says.

Sometimes data confirms what you thought was occurring, other times it can offer surprises. Propel, a software firm, looked at data about pitching and found media relations pros are pitching more during the pandemic than they did in previous months. Fortunately, content creators are opening more pitches too. Propel also found pitching days have shifted.

Our crisis communications columnist Katie Paine assesses the responses to the coronavirus-related media attention from elderly care facilities and the cruise line industry. She finds the messages of both groups missed the boat.

The associate director of APCO Worldwide’s Paris office uses the example of the travel industry to show how PR pros can use technology to create a model about what business may look like after the pandemic.