IPR Measurement Commission member Mark Weiner examines how Ford Motor Company's launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. It's an exercise that he argues proves PR's influence on sales can be measured.
PR News Exclusive Content Subscription Required
New Users: Subscribe
This content is accessible to PR News subscribers only. Not a PR News subscriber?
Become one today and get access to great content in every issue, plus archives and special reports.
Subscribe Now
or
To order by phone or email, please contact the Client Services department at 888-707-5814;
clientservices@accessintel.com.
