Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’

[Editor’s Note: Peter Kadushin, who joined D.C.-based Trident DMG as a VP this summer, has an enviable résumé. Prior to Trident, he led Amazon’s global PR and issues management communication. Before that, he was communication chief for former Atlanta mayor Keisha Lance Bottoms, senior advisor and communication director for Detroit mayor Mike Duggan and deputy communication director for Bill de Blasio, the former New York City mayor. He also served as deputy press secretary at the UFT. Kadushin began his career a reporter at the the New York Post and the New York Daily News. We asked Kadushin about his communication philosophy, among other topics. His remarks were lightly edited.]

PRNEWS: Did you bring best practices from journalism to your PR career?

Peter Kadushin: I worked with some great reporters, both working at the New York Post and the Daily News. I found the reporter who asked the most basic question or questions often got the best story.