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Consumer Engagement With B2C Brands in 2018 Down Slightly, Engagement With Video Off 19%

January 1st, 2019 by

Our yearly look at the most-engaged B2C brands of 2018. Women are the target audience for nearly all of the top 10, according to Shareablee data. Overall consumer engagement was down slightly.

How the American Cancer Society and UPPAbaby Use Social Media to Re-launch and Launch

January 1st, 2019 by

With the start of a new year, brands and organizations will look roll out new products or re-launch brands. This means communicators will be asked to create campaigns and messages for them. This story contains helpful tips to use social for a re-launch and a launch.

Takeaways and a Special Note About PR News’ Crisis Summit in February

January 1st, 2019 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

Social Media Marketing in 2019: A Fixture in The Communications Ecosystem

December 1st, 2018 by

A look at Google searches for several marketing-related PR terms shows social media marketing leading the way. Another trend is the disappointing showing for employee communications. Media relations, as could be expected, is very low in terms in the number of searches being conducted on Google. U.S. vs global searches yield some interesting differences.

Five Tips to Get Your Pitch Covered in Major Media

December 1st, 2018 by

One of the top issues with PR pros asked to pitch stories to the media is getting coverage in major media. So many executives think the Sun rises and falls with the Wall St. Journal and the NY Times. OK, so how do you get a mention in one of those papers? We asked someone who’s climbed that mountain to give us tips.

Happy New Year: A Majority of Executives Feel Their Companies are Unprepared for Future Risks

December 1st, 2018 by

A sobering thought as we enter 2019–most Fortune 1000 executives don’t have confidence in their company’s ability to respond well to disruption or change. APCO Worldwide’s research of 527 of these executives lead it to join forces with three other PR consultancies to help companies become more agile. They believe agile and curious firms are better able to respond to change.

Why You are Paying Too Much for Your Media Monitoring and Reporting

December 1st, 2018 by

In last month’s PR News edition on measurement the special roundtable on measurement included a question about how communicators can hold a measurement vendor’s feet to the fire. This is an issue that has

Takeaways from 2019 Predictions and a Special Note About PR News’ Crisis Summit in February

December 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available only to paid subscribers. This edition also includes a note about our upcoming subscriber call (Dec. 12 with crisis guru Kevin Elliott of Hill + Knowlton Strategies) and the PR News Crisis Summit in Miami Beach.

Measurement 2018: Optimism, AI’s Intrusion, Data Overflow and How to Get Better Insights

November 1st, 2018 by

For Measurement Month we asked a quartet of senior measurement analysts to assess the state of communications measurement, including the ramifications of AI for measurement, how to hold your measurement vendor’s feet to the fire and what a company’s budget priorities should be for communications measurement.

Five Communicators on How They Connect What They Measure With Business Objectives

November 1st, 2018 by

How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.