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A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

A roundup of takeaways from select articles in the current edition of PR News.

A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.

A case study about CSR illustrates the importance of communicating your CSR work both externally and internally.

The enmity between legal and PR is supposed to be a given, particularly during PR crises. In the first of a series about organization, we find that the digital era has made it important for communicators and lawyers to work in concert.

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Subscriber Resources Center, which is available to paid subscribers.

Influencers are so new to communications and marketing that the term still lacks a clear definition. What’s far clearer is the importance of influencers for marketing and communications. A new PR News-Meltwater survey shows about 50% of communicators are using influencers, and the overwhelming majority are satisfied with the ROI.

The maxim for writers is “write what you know.” Jim Lindheim followed that advice. The former Burson-Marsteller chairman has just written “Spin,” a novel with a PR crisis at its center. In this hybrid column, Lindheim offers a glimpse of the novel and provides best practices from years in the crisis-management trenches.

Prior to PR News’ Media Relations Conference in December, PR News and partner PublicRelay, a media monitoring and analytics firm, convened a Communications Leadership

Despite the difficulties CEOs and brands experienced in 2018, they emerged victorious in the 2019 Edelman Trust Barometer, released late last month. The public trusts businesses and CEOs most to right the ills of society. “My employer” was the most-trusted entity.