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How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.

In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.

Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.

PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.

Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

In June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.