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As was the case in 2021, our annual Measurement Month survey found reasons for optimism about measurement and data use in PR. Yet issues persist as measurement barriers block a full-on celebration.

In a PR crisis we know time often is your enemy. Preparation and prompt action are your friends. As such, ‘what took so long?’ is a question you don’t want asked. Unfortunately, it arose for Adidas and its tardy Ye reaction. And it was asked about the slow removal of Beyond Meat’s nose-biting COO.

PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.

In addition to this column, which is only one of many essays PRNEWS devotes to PR analytics and advisory themes, additional options exist for those readers eager to learn more.

In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

Volodymyr Zelenskyy has employed numerous lessons from PR’s playbook. In the process, he’s remade himself and Ukraine from an underdog to a global favorite. Here’s what he can teach PR pros about high-stakes messaging.

As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.

A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.