Latest Posts

An Ethical Conundrum: Should Companies Post Diverse Imagery if They’re Not Diverse?

February 6th, 2023 by

It’s hard to believe but there are few ethics governing imagery in communication. Some companies are taking advantage of this in the DEI space.

Football, basketball, hockey, box, baseball, tennis. Vector illustration colorful silhouettes athletes

TikTok Sees Highest Growth in Engagement on Sports-Related Content

February 6th, 2023 by

With the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.

[VIDEO] PRNEWS Celebrates Black History Month with a Discussion of DEI

February 3rd, 2023 by

PRNEWS Live celebrates Black History Month 2023 with a discussion about DEI in PR and business with guests Dwayna Haley and Neil Foote.

Groundhog

PR Roundup: Groundhog and Public Trust, CEO Pay Cuts, Police Department Comms

February 2nd, 2023 by

This week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.

Grading Memphis PD’s Communication: Better Than Some, But Not Perfect

February 2nd, 2023 by

The beating death of Tyre Nichols exposes many things, including the Memphis Police’s PR work, especially its press release and police report. PR pro John Guilfoil, who works with police departments, grades the Memphis PD’s communication so far.

Crisis Averted: Adani, Hindenburg and PagerDuty Prove Communication Matters

February 1st, 2023 by

We thought Adani might have averted a bad situation since its FPO was successful. That changed quickly. PagerDuty’s issue is more predictable. Its CEO needs a communication function or a more competent one.

Tom Brady playing in a Tampa Bay

Top Five Tips: Making a Big Announcement

February 1st, 2023 by

For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

NFL football

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job

January 31st, 2023 by

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

First Steps During a Crisis: Gauge the Intensity and Show Vulnerable Side

January 30th, 2023 by

In part II of our interview with PR crisis pro Bridget Paverd, we focus on a human dimension of crisis, apologizing with humility.

AP Stylebook

AP Style Update: Super Bowl and Football Terms

January 30th, 2023 by

In this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.