If a global business behemoth like Google can pivot quickly to address COVID-19 concerns, many other organizations may be asked follow and keep employees informed. Planning ahead instead of reacting to a crisis seems to be de rigueur for communicators. It’s a smart move.
Latest Posts
How to Get High-Tech CEOs to Value CCOs as Much as CMOs
July 27th, 2020 by Charles HartleyTechnology PR pro Charles Hartley looks at how PR pros can elevate their status relative to marketing leaders. He argues PR pros should emphasize strategy, increase their content marketing skills and tie communication to business goals.
FleishmanHillard Diversity Chief: We Need Substantive Change
July 26th, 2020 by Seth ArensteinFleishmanHillard diversity chief Emily Graham pulls no punches. “I’ve not seen any indicators that we’ve made significant progress with ethnic diversity,” the 15-year PR veteran says of the industry. “There was a time when it was acceptable to have one or two people of color as signs of progress, or tokens. It’s untenable and unacceptable in 2020,” she adds. We ask her what can be done to bolster PR’s diversity.
For Transparency, It was the Best of Times and Worst of Times
July 24th, 2020 by Seth ArensteinSometimes, life isn’t clear cut. This week began with an outstanding example of transparency and included a rare show of transparency from the Department of Homeland Security. On the other hand, the week also highlighted that transparency has a long a way to go.
Launching Employee Resource Groups Can Promote DEI Goals
July 24th, 2020 by Nicole SchumanWhen it comes to communicating a commitment to equality to employees, actions speak louder than words. Many companies have launched employee resource groups or ERGs, in which employees volunteer to lead a focused group with clear missions, goals and objectives to contribute to the overall organization.
How a PR Army of One Can Thrive Working in its Pet’s Home
July 23rd, 2020 by Seth ArensteinBefore the pandemic, ‘doing more with less’ was a popular refrain of PR pros. Now, it seems ubiquitous. As we prepare for PRNEWS’ free webinar, How to do More with Less: A Holistic Approach to PR,” next month, we decided to look for tips and tactics to help the PR army of one working from home. Or from your pet’s home.
All Eyes are on MLB for Opening Day
July 23rd, 2020 by Nicole SchumanWhile sports may seem a frivolous priority for some, for many fans in this country, of baseball in particular, the game provides a comfort of routine and a celebration of summer. With not much to celebrate throughout the first half of 2020, Americans are welcoming any kind of distraction and all eyes will be on Major League Baseball tonight.
Lessons Earned: When the Competition is Your Friend
July 23rd, 2020 by Barbara BatesIn the latest article in our collaborative series with the Institute for PR about lessons earned , Barbara Bates, global CEO of Hotwire, discusses a lesson she learned years ago. While many PR pros consider rival agencies the competition, there’s value in industrywide collaboration. Bates writes that knowledge sharing has helped her many times over the years.
[VIDEO] PRNEWS talks to Lou Dubois of Hilton about brand responsibility during COVID
July 22nd, 2020 by PRNEWSPRNEWS welcomes Lou Dubois, Director of Editorial Content for Hilton to talk about brand responsibility during COVID and delivering that sentiment in messaging.
Walmart Puts Employees First in Turkey Day Announcement
July 22nd, 2020 by Sophie MaerowitzWalmart has announced it will be closing on Thanksgiving this year, breaking an annual tradition that draws large crowds of shoppers for holiday sales. Bringing together thousands of customers indoors is not advisable in a pandemic—or even legal, in many states, as things currently stand—but the move still comes as somewhat of a surprise given the massive financial losses suffered by retailers as a result of quarantine orders and store closures.