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Whenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

Organizations start coalitions for a variety of reasons. But how do you start building a team and determining which allies are right at a given time? Our author outlines how the three Cs can serve as guidelines to assemble and manage coalitions that have made years-long impact.  

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

Our author looks at the chaos taken on by PR agencies when it comes to rapid growth and the inclusion of more integrated services.

If you’re the resident PR professional in your community and get called on to provide advice for developing remarks for a commencement speech, here are some quick tips and best practices that can streamline the process.

In a race to grow and meet investor demands, start-ups can’t afford to tread water while the economy sputters. But they’re also forced to cut costs and preserve capital to ensure they can live to fight another day. Here, our author outlines some cost-effective ways for start-ups to build their brands and businesses through a downturn.

Successful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.