The long-simmering battle between PRSA and gadfly and former board member Mary Beth West reached a new level this morning. A group of PR pros has formed to support some of West’s latest allegations against the PR association. PRNEWS obtained a copy of the letter the group sent to PRSA.
Latest Posts
The Top Communications Clichés and How to Avoid Them
July 29th, 2020 by Nicole SchumanWhile it may seem easier in the moment to insert “said-phrase-here,” using clichés and turnkey phrases sometimes causes readers to gloss over information and in the worst case—stop reading. We asked PR writing coaches for suggestions to counter bad writing (including our own).
Delta and American Take Different Routes on Trust During Pandemic
July 28th, 2020 by Seth ArensteinIt’s the sort of experiment business watchers live to see. Delta is communicating that its planes will be not more than 60 percent full. American is making no such promise, and has added a slew of flights, so chances are customers will find more travel options. Both carriers are seeking passengers’ trust. Who will earn it?
5 Questions That Will Strengthen Your Targeted Content Strategy
July 28th, 2020 by Katie PesekIs your content marketing hitting the mark? Our author offers a how-to guide that includes research, problem-solving and blogging. She also suggests that knowing your audience better will help you decide how much to rely on influencers and industry analysts’ reports. Though she uses the example of targeting Chief Information Security Officers (CISOs), the tips provided apply to nearly all industries.
Google, MLB Show a Necessity for Flexibility in Communications
July 27th, 2020 by Nicole SchumanIf a global business behemoth like Google can pivot quickly to address COVID-19 concerns, many other organizations may be asked follow and keep employees informed. Planning ahead instead of reacting to a crisis seems to be de rigueur for communicators. It’s a smart move.
How to Get High-Tech CEOs to Value CCOs as Much as CMOs
July 27th, 2020 by Charles HartleyTechnology PR pro Charles Hartley looks at how PR pros can elevate their status relative to marketing leaders. He argues PR pros should emphasize strategy, increase their content marketing skills and tie communication to business goals.
FleishmanHillard Diversity Chief: We Need Substantive Change
July 26th, 2020 by Seth ArensteinFleishmanHillard diversity chief Emily Graham pulls no punches. “I’ve not seen any indicators that we’ve made significant progress with ethnic diversity,” the 15-year PR veteran says of the industry. “There was a time when it was acceptable to have one or two people of color as signs of progress, or tokens. It’s untenable and unacceptable in 2020,” she adds. We ask her what can be done to bolster PR’s diversity.
For Transparency, It was the Best of Times and Worst of Times
July 24th, 2020 by Seth ArensteinSometimes, life isn’t clear cut. This week began with an outstanding example of transparency and included a rare show of transparency from the Department of Homeland Security. On the other hand, the week also highlighted that transparency has a long a way to go.
Launching Employee Resource Groups Can Promote DEI Goals
July 24th, 2020 by Nicole SchumanWhen it comes to communicating a commitment to equality to employees, actions speak louder than words. Many companies have launched employee resource groups or ERGs, in which employees volunteer to lead a focused group with clear missions, goals and objectives to contribute to the overall organization.
How a PR Army of One Can Thrive Working in its Pet’s Home
July 23rd, 2020 by Seth ArensteinBefore the pandemic, ‘doing more with less’ was a popular refrain of PR pros. Now, it seems ubiquitous. As we prepare for PRNEWS’ free webinar, How to do More with Less: A Holistic Approach to PR,” next month, we decided to look for tips and tactics to help the PR army of one working from home. Or from your pet’s home.