Stories by Charles Hartley

How to Get High-Tech CEOs to Value CCOs as Much as CMOs

July 27th, 2020 by

Technology PR pro Charles Hartley looks at how PR pros can elevate their status relative to marketing leaders. He argues PR pros should emphasize strategy, increase their content marketing skills and tie communication to business goals.

tech stories

Four Ways Tech Companies Can Get Coverage During the Pandemic

June 15th, 2020 by

Media relations profs at tech companies should be taking advantage of new work dynamics to roll out provocative and original news release storylines. Four subjects in particular make for compelling narratives.