The GameStop explosion means monitoring the social conversation involves a lot more than previously thought. Not only do communicators have to keep track of a slew of channels and private conversations, they need to comprehend how subreddit groups operate and the damage they can do to brands.
Latest Posts
Brands Look to Avoid Their Own Groundhog Day
February 2nd, 2021 by Nicole SchumanMuch like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace.
Onclusive and Shareablee Partner on Earned, Owned and Social Data
February 2nd, 2021 by Seth ArensteinOnclusive and Shareablee announced a strategic partnership to offer marketing and communication teams solutions for earned, owned and social media insights.
Once Again, Headlines Offer Lessons for PR Pros
January 27th, 2021 by Arthur SolomonA careful reading of the news can be a boon for PR professionals, argues veteran communicator Arthur Solomon. In his yearly roundup of news items that provide PR takeaways, Solomon offers tips on media relations, PR crisis, workplace relations and other important topics.
After She Faces the Nation on CBS, PR Tips for Dr. Birx
January 25th, 2021 by Seth ArensteinProving that there’s no time off for some PR pros, we asked those on Twitter Sunday, right after Dr. Deborah Birx’s interview on “Face the Nation,” about how they’d advise her. More than one dozen PR pros gave her a lot of good communication, crisis and reputation advice for free.
New White House Communications Team Talks Strategy, Social & Gender
January 22nd, 2021 by Nicole SchumanOn Jan. 21, The 19th, a nonprofit, nonpartisan newsroom, hosted a webinar with White House communications director Kate Bedingfield, White House press secretary Jen Psaki, principal deputy press secretary Karine Jean-Pierre and chief spokesperson for Vice President Harris, Symone Sanders. The group discussed its messaging strategy for the White House moving forward, touching on how female leadership can impact political communications.
Mets’ Alderson Commits Errors Doing Damage Control
January 21st, 2021 by Seth ArensteinPR pros can learn plenty from the NY Mets’ handling of a recent employee sexual misconduct episode. While the team moved quickly to dismiss the employee, it botched the follow-up, failing to own the incident and attempting to pass it off as a failure that couldn’t be avoided.
An Inauguration Day Conundrum: To Pitch or Not to Pitch?
January 20th, 2021 by Seth ArensteinIt seemed that most of the nation stopped today to watch the inauguration. With nearly wall-to-wall coverage on the incoming president and VP, is it wise to think about pitching a non-political story now? As with so much of PR and communication, there’s no definitive answer.
Lessons Earned: Never Hold Back from Giving Your Fullest Self
January 18th, 2021 by David W. Brown‘Bring your true self to work’ is an often-used phrase. For David Brown, it’s a lesson he learned as a youth and carried with him into adulthood. Today, he imparts it daily to students and fellow PR professionals. Yet, he’s constantly reminded of its importance. For example, during the country’s recent racial reckoning and on a visit to his 100-year-old grandmother.
Luxury Marketing During an Age of Social Activism
January 15th, 2021 by Lewis HackneyNo company, not even timeless luxury brands, is immune to today’s social, racial and political movements. While luxury brands once were able to float above social issues, that’s not the case today. How should these ‘timeless classics’ navigate the current landscape? In short, much the same way other brands do.