Proving that there’s no time off for some PR pros, we asked those on Twitter Sunday, right after Dr. Deborah Birx’s interview on “Face the Nation,” about how they’d advise her. More than one dozen PR pros gave her a lot of good communication, crisis and reputation advice for free.
Latest Posts
New White House Communications Team Talks Strategy, Social & Gender
January 22nd, 2021 by Nicole SchumanOn Jan. 21, The 19th, a nonprofit, nonpartisan newsroom, hosted a webinar with White House communications director Kate Bedingfield, White House press secretary Jen Psaki, principal deputy press secretary Karine Jean-Pierre and chief spokesperson for Vice President Harris, Symone Sanders. The group discussed its messaging strategy for the White House moving forward, touching on how female leadership can impact political communications.
Mets’ Alderson Commits Errors Doing Damage Control
January 21st, 2021 by Seth ArensteinPR pros can learn plenty from the NY Mets’ handling of a recent employee sexual misconduct episode. While the team moved quickly to dismiss the employee, it botched the follow-up, failing to own the incident and attempting to pass it off as a failure that couldn’t be avoided.
An Inauguration Day Conundrum: To Pitch or Not to Pitch?
January 20th, 2021 by Seth ArensteinIt seemed that most of the nation stopped today to watch the inauguration. With nearly wall-to-wall coverage on the incoming president and VP, is it wise to think about pitching a non-political story now? As with so much of PR and communication, there’s no definitive answer.
Lessons Earned: Never Hold Back from Giving Your Fullest Self
January 18th, 2021 by David W. Brown‘Bring your true self to work’ is an often-used phrase. For David Brown, it’s a lesson he learned as a youth and carried with him into adulthood. Today, he imparts it daily to students and fellow PR professionals. Yet, he’s constantly reminded of its importance. For example, during the country’s recent racial reckoning and on a visit to his 100-year-old grandmother.
Luxury Marketing During an Age of Social Activism
January 15th, 2021 by Lewis HackneyNo company, not even timeless luxury brands, is immune to today’s social, racial and political movements. While luxury brands once were able to float above social issues, that’s not the case today. How should these ‘timeless classics’ navigate the current landscape? In short, much the same way other brands do.
Tips for Communicating Internally and Externally in a Divided Country
January 14th, 2021 by Nicole Schuman and Seth ArensteinThe questions for communicators: Do you craft messages differently, internally and externally, when you know the country is divided politically, and in other ways? In addition, do you change communication to adapt to the fact that a significant portion of the electorate believes the election was rigged, and, by extension, the true winner is not scheduled to be inaugurated next week?
After Capitol Attack, Communicators’ Obligations are Clear
January 13th, 2021 by John RaffettoMost communicators understood that the online presence of what others regarded as fringe groups needed serious consideration. It was this lack of concern that, in part, led to last week’s violence on Capitol Hill. Going forward, PR pros will need to redouble their obligation to act ethically and responsibly.
As Law Enforcement Faces Tough Questions, Truth is Best PR Asset
January 11th, 2021 by Sophie MaerowitzThere are many lessons from the violence on Capitol Hill January 6. For PR pros, one of the biggest takeaways is the need for prompt and transparent communication during a crisis. DC Police, Capitol Police and federal law enforcement remained relatively silent initially, allowing others to create narratives.
PRSA Taps Media Exec and Hockey Mom Linda Thomas Brooks as CEO
January 11th, 2021 by Seth ArensteinWe had a good feeling about Linda Thomas Brooks, who was named PRSA’s CEO today, before we met her. The last line of her bio did the trick.