A key to media relations is treating journalists as human beings. A new survey, provided exclusively to PRNEWS, looks at journalists’ income, workload, mental health and preferences about pitching and video conferences. It concludes that some things have changed with the pandemic, but the basics of media relations endure.
Latest Posts
Beyond Black History Month: 2021 Cannot Be Just Another Year
February 17th, 2021 by Ariane LovellThe recruitment, development and retention of Black professionals is vital to bringing new concepts and ideas to the table. To create sustained allyship, we must be prepared to go beyond Black History Month to understand our audiences and our Black colleagues.
COVID-19 Closes and Opens Opportunities for PR Pros at SCOTUS
February 10th, 2021 by Eric AndrusOne door closes, another opens. One of the last institutions to resist TV coverage, the U.S. Supreme Court has opened up a bit during the pandemic. Now any journalist with WiFi can listen to the court’s proceedings. This means media relations must adapt. Our author finds virtual SCOTUS hearings offer new opportunities for communicators.
GameStop’s Takeaway for PR Pros: Watch Those Online Factions
February 3rd, 2021 by Ryan FoxThe GameStop explosion means monitoring the social conversation involves a lot more than previously thought. Not only do communicators have to keep track of a slew of channels and private conversations, they need to comprehend how subreddit groups operate and the damage they can do to brands.
Brands Look to Avoid Their Own Groundhog Day
February 2nd, 2021 by Nicole SchumanMuch like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace.
Onclusive and Shareablee Partner on Earned, Owned and Social Data
February 2nd, 2021 by Seth ArensteinOnclusive and Shareablee announced a strategic partnership to offer marketing and communication teams solutions for earned, owned and social media insights.
Once Again, Headlines Offer Lessons for PR Pros
January 27th, 2021 by Arthur SolomonA careful reading of the news can be a boon for PR professionals, argues veteran communicator Arthur Solomon. In his yearly roundup of news items that provide PR takeaways, Solomon offers tips on media relations, PR crisis, workplace relations and other important topics.
After She Faces the Nation on CBS, PR Tips for Dr. Birx
January 25th, 2021 by Seth ArensteinProving that there’s no time off for some PR pros, we asked those on Twitter Sunday, right after Dr. Deborah Birx’s interview on “Face the Nation,” about how they’d advise her. More than one dozen PR pros gave her a lot of good communication, crisis and reputation advice for free.
New White House Communications Team Talks Strategy, Social & Gender
January 22nd, 2021 by Nicole SchumanOn Jan. 21, The 19th, a nonprofit, nonpartisan newsroom, hosted a webinar with White House communications director Kate Bedingfield, White House press secretary Jen Psaki, principal deputy press secretary Karine Jean-Pierre and chief spokesperson for Vice President Harris, Symone Sanders. The group discussed its messaging strategy for the White House moving forward, touching on how female leadership can impact political communications.
Mets’ Alderson Commits Errors Doing Damage Control
January 21st, 2021 by Seth ArensteinPR pros can learn plenty from the NY Mets’ handling of a recent employee sexual misconduct episode. While the team moved quickly to dismiss the employee, it botched the follow-up, failing to own the incident and attempting to pass it off as a failure that couldn’t be avoided.