Stories by Amelia Burke-Garcia, Westat Health Communications


How Marketers Can Address Digital Literacy and Why They Should

October 8th, 2018 by

The common thinking about digital literacy is that the younger you are, the more you understand it. Yet common sense is off the mark, according to a study of more than 7,000 students who struggled “mightily” to identify online content. Marketers need to understand why digital literacy is important to the bottom line and ensure they and their staffs have the skills and knowledge to use and recommend the best channels.