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With an increasing number of institutions and storefronts now mandated to shut down operations, communicators have turned to live video as a workaround for serving existing clientele and reaching new ones. Some organizations have tied live streaming directly to their core missions. Here are some tips for making the most of live streaming during the COVID outbreak (without appearing opportunistic).

So far, no country is able to control coronavirus. Arguably, South Korea is managing it, despite taking a very heavy hit. A communicator representing the Embassy of South Korea argues the country’s daily and transparent government communications protocol is playing a large role in the nation’s successful coronavirus management.

PR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.

For many communicators and nearly everyone else, the past few days have been a whirlwind. Today, communicators from large and small brands and organizations were racing to react to the coronavirus’s new normal. Here’s a roundup of how brands were handling events of the day.

The day-to-day of communications work can wear on a practitioner. Pro bono work can be a nice distraction. In addition it can help build morale, community spirit and assist with recruitment. More important, of course, is the satisfaction and joy that giving back can bring.

Joe Biden’s campaign was all but dead just weeks ago. Today he’s the frontrunner for a chance to unseat the president. Working with few resources and little infrastructure in Super Tuesday states, Biden communicators honed their messages and turned to garden-variety earned media and social media. It worked.

Check back here for the latest updates on our coverage related to communications, public relations and the coronavirus (Covid-19) outbreak.

Linking diversity and inclusion to crisis is not something communicators think of often. Yet, when an organization’s PR team does not reflect the ethnic makeup of its consumers, there is a tremendous opportunity for failed risk assessments. Simply put, less diversity can mean more bad judgement calls

Brands must be held responsible for the work they distribute, particularly when it revolves around an international cause or recognition day. National pizza day is one thing, but when the messaging revolves around something meaningful that can make a global impact, like International Women’s Day on March 8, a serious pause for thought and results needs to be considered.

In a PR crisis, consistent messaging is important. In communicating about a potential health crisis, consistent, factual messaging becomes paramount. The country’s coronavirus situation is rapidly rising beyond politics. It is imperative for all communicators, including the president, to speak from the same script.