Stories by Melissa Waggener Zorkin, WE

Brands That Take Action on Social Issues Provide Wings to Purpose

June 5th, 2019 by

Operating with purpose must be the lens through which every business decision is made, argues WE’s global CEO and founder Melissa Waggener Zorkin. While sticking to your values isn’t easy, the consequences of ignoring today’s societal issues are much greater. She offers highlights from recent research about purpose that aim to help communicators and leaders.