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In the latest article in our collaborative series with the Institute for PR about lessons earned , Barbara Bates, global CEO of Hotwire, discusses a lesson she learned years ago. While many PR pros consider rival agencies the competition, there’s value in industrywide collaboration. Bates writes that knowledge sharing has helped her many times over the years.

PRNEWS welcomes Lou Dubois, Director of Editorial Content for Hilton to talk about brand responsibility during COVID and delivering that sentiment in messaging.

Walmart has announced it will be closing on Thanksgiving this year, breaking an annual tradition that draws large crowds of shoppers for holiday sales. Bringing together thousands of customers indoors is not advisable in a pandemic—or even legal, in many states, as things currently stand—but the move still comes as somewhat of a surprise given the massive financial losses suffered by retailers as a result of quarantine orders and store closures.

It’s a constant struggle for digital strategists. Do you present shiny but ultimately useless vanity metrics? Or do you explain to those in charge that engagement rarely happens overnight, but is a long-term process? Our authors argue that there are ethical ways to demonstrate short-term value.

At this point, it looks like NFL training camps will begin on time next week. Several star players took to social media last weekend to lay out their grievances in public while attempting to appear like privileged millionaires. The tactic worked and the league agreed to cancel all pre-season games and test players for coronavirus daily in training camp. Here’s how they did it.

It’s an understatement to say that people have been through a lot during the past few months. As a result, they are looking for reassurance. In addition, they want to know how your company contributed to solving problems during the pandemic. Show them as you craft bolstering messages. Here’s how to do it.

Regardless of the viewers’ opinions of the Trump/Wallace interview, it did provide several points of instruction for media training. Whether they are working with an executive, small business owner or the president of the United States, it’s important for communications professionals to prepare not only themselves, but their spokespeople, to the best of their ability.

It’s like a swimmer who hates water, but some PR pros don’t relish dealing with members of the media. Worse, some lack news sense or have never spoken with a journalist. Fortunately, it’s not too difficult to become a media-friendly PR pro. Here are a number of tips from veteran PR pro and former journalist Arthur Solomon that can help you become media friendly.

PRNEWS often reports on the best practices of communicators and PR professionals, but rarely do we acknowledge the mistakes that make or break a career. We reached out to the wider public relations community to create a list of the seven deadly sins of PR. Committing one or many of these atrocities could end a career or at the very least, take it in the wrong direction.

Weber Shandwick did a very good thing last week. It released diversity data for its senior levels. The data were dismal and the agency said as much. It also made the correct point that benchmarks are needed before you can make improvements. Though the agency needs to offer detail about how it will improve, Weber has taken a bold first step.