The PRNEWS team announced the 2020 Platinum PR Awards finalists, saluting the most imaginative messaging campaigns, exceptional communicators and top-notch teams in the PR space. The year’s Platinum PR Awards will be produced as a one-hour online gala, recognizing winners across 50 categories.
Come raise a glass as we celebrate the industry's most prestigious honor and salute examples of the world's top PR and communication, October 27 from 4-5 PM (EDT). Grab your tickets here.
Finalists are listed below in each category. Congratulations to all!
CEO of the Year
- Megan Driscoll, EvolveMKD
- Marianne Harrison, John Hancock
- Jay Timmons, National Association of Manufacturers
- Harold Wimmer, American Lung Association
PR Professional of the Year
- Lina Baena, CCOM Group, Inc.
- Virginia Hock, Children's Health
- Casey Smith, The Kroger Co.
- Maureen Suda, Sage Therapeutics
- Liz Wu, Intel Corporation
Marketing Team of the Year
- Chesapeake Utilities Corporation
- Cisco: @WeAreCisco Talent Brand
- Hanna Lee Communications and Fever-Tree: Unveiling the First-Ever Beverage Brand Partnership in Bryant Park
PR Team of the Year
- 5W Health & Wellness Team
- Aflac
- CCOMGROUP
- John Guilfoil Public Relations
- SiteMedia Consultancy Bulgaria
Boutique Agency of the Year
- Adam Ritchie Brand Direction
- Gillian Small Public Relations
- King Media
- Powers Brand Communications
- Violet PR
Small PR Agency of the Year
- Argentum Partners
- Firehouse Strategies
- Mighty
- ROKK Solutions
- Singer Associates Public Relations
- SourceCode Communications
Medium PR Agency of the Year
- APCO Worldwide
- Clyde Group
- EvolveMKD
- Ruder Finn
- Sharp Think
- Vested
24-Hour Campaign
- Actors' Equity Association: #NotALabRat
- Krispy Kreme & FleishmanHillard: Krispy Kreme Leaps to National Delivery
- Ghidotti: Catholic High School for Boys Giving Tuesday
Activism Campaign
- Consumer Reports: What the Fee?!
- Hudson Pacific: Respect Big Bend
- Prudential Financial: Legacy Lives On: Creating an Authentic Conversation About Financial Wellness with Black Consumers
Anniversary
- Micro Focus: COBOL60 Campaign
- Penn Medicine Princeton Health Celebrating 100 Years of Caring for the Community
- Project Management Capitalized: PMI and the World’s 50 Most Influential Projects
Annual Report
- Advantest: Sustainability Report 2019
- Consumer Technology Association: Tech Connects
- Mars Petcare: BETTER CITIES FOR PETS Annual Report Reaches Millions, Inspires Cities for a Better Life for Everyone
- National Association of Manufacturers
- WGBH Annual Report: Doors Wide Open
Best Global Crisis Communications/Crisis Management
- AT&T and FleishmanHillard: An Essential Service Provider’s Response to the COVID-19 Crisis
- Northeastern University: Response to COVID-19 and Reopening Campus
- T-Mobile: Stay Healthy Together Campaign
- U.S. Postal Service: Crisis Management During the COVID-19 Pandemic
Best Podcast
- BMO Financial Group: Better conversations. Better outcomes. Podcast
- BMO Financial Group: Macro Horizons: A Podcast on Global Trends in Fixed Income
- Cambia Health Solutions: HealthChangers Podcast
- CerconeBrown Company: Press Play: Spreading Optimism with Life is Good
Best Use of Data and Measurement
- Adobe with Cision Insights: Unleashing the Power of PR
- Aflac
- good2grow: Measuring the good2grow Experience in Atlanta Through Real-Time Consumer Insights
Best Use of Influencers
- CCOM GROUP, INC: Neutrogena #UnfoldYourStory
- CVS Health & Kaplow Communications: CVS Beauty Mark
- Habitat for Humanity International & Porter Novelli: Harnessing Influencers for "Home is the Key"
- IW Group, Inc: Godzilla x Steve Aoki x Johnny Dang
- The Allen Lewis Agency: Nissan Versa 2020: The Hill Country Experience
Best Use of Social Media, Multi-Platform
- Cisco: @WeAreCisco National Intern Week Celebration
- ExxonMobil/ Group SJR
- Strategic Public Relations Group: Colours by Europe
- Weatherford: Together We Are #OneWeatherford Social Campaign
Best Use of Social Media, Single Platform
- 5W Public Relations: We Come Bearing Tweets – SodaStream Super Bowl LIV Tiwtter
- Aflac’s Special Duck Brings Moments of Joy for Kids with Cancer
- Cisco: @WeAreCisco Talent Brand LinkedIn Live Beta
- Hanna Lee Communications: Giving Back to the Community Through an Instagram-Based Bartender Scholarship
- SiteMedia Ltd.: Nivea #daretowowandcare
Best Video/Video Program
- BMO Financial Group: Belski: A Different Outlook
- Chispa House and Aflac: Moments of Joy
- Exxon Mobil Corporation: Miniature Science
- Mobileye, an Intel Company: Inside the AI Black Box: Mobileye Invites the World Under-the-Hood on its Autonomous Driving Efforts
Blog
- Cisco: Life At Cisco
- NewYork-Presbyterian: Health Matters
Branding
- American Lung Association: Brand Refresh & Website Redesign
- Hanna Lee Communications: Dear Irving on Hudson: Launching an Opulent Bi-Level Bar with NYC’s Most Spectacular Views
- Hanna Lee Communications: The Times Square EDITION: Making Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts
- National Association of REALTORS®: New Brand Development ‘That’s Who We R’ for Consumer Ad Campaign
- NJI Media: Brand Development for American Property Owners Alliance
- RF|Binder: Developing a Communications Strategy to Bring Harbinger Ventures’ Investment Paradigm to Life
Cause-Related Marketing/ Pro Bono Campaign
- CVS Health & Kaplow Communications: CVS Beauty Mark 2019 Campaign
- DeVries Global and Secret Deodorant (P&G): Secret “Equal Work, Equal Sweat, Equal Pay” Campaign
- MHP/Team SI: Uplift Arkansas
Community Engagement
- Cisco: @WeAreCisco Instagram Trends For Talent Branding
- NagaWorld Limited: Kind Hearts Uplifts and Engages: Nation Building In The Cambodian Society
- San Antonio Sports: The Power of Sport
- SiteMedia Ltd.: Nivea #daretowowandcare
- Tata Consultancy Services & FleishmanHillard: Team TCS Teachers
Community Relations
- Beech-Nut Advocacy: Real Moms, Real Food and Real Community Connections
- Big Communications: Apple-Backed Education Farm Launch
- BlueCross BlueShield of Tennessee: BlueCross Healthy Places
- Hanna Lee Communications: Giving Back to the Community Through an Instagram-Based Bartender Scholarship
- Megaworld Foundation, Inc.: One with the Aetas
- Sauce for a Cause: Bushel Boy Farms Deepens Impact in the Twin Cities
Content Marketing
- BMO Financial Group: Sustainability Leaders: Ideas that make a difference
- Children’s Health: Content Strategy Focuses on Search, Engagement to Achieve Record-Breaking Results
- National Association of REALTORS: Uninterrupted
- Microsoft: Latinx Customer Story Series
- Project Management Capitalized: PMI and the World’s 50 Most Influential Projects
- Stein IAS: Ingenuity4 the win
Digital Communications
- Cox Communications: One Call A Day
- Gallagher
- Northeastern University: News@Northeastern
- SiteMedia Ltd.: Nivea #daretowowandcare
- Southern Company Gas: Fueling Homes to Feel Like Home
- University of Maryland Clark School of Engineering: US News Campaign
Diversity & Inclusion Initiatives
- 5W Public Relations: Homeis COVID-19 Immigrant Support & Awareness Campaign
- DeVries Global and Pantene (P&G): Pantene Hair Says it All Campaign
- John Hancock: Signature Series
- Microsoft: Hispanic Heritage Month “Our Voz”
- PwC: CEO Action for Diversity & Inclusion Day of Understanding
- University of Phoenix: Classroom Diversity
- Violet PR: Making Flying Accessible: Pittsburgh Airport Opens World’s Largest Space for Autistic Travelers
Employee Relations/ Customer Relations
- Covered California: "All Things Covered -- Telework Edition" employee newsletter
- ECMC Group: COVID-19 Response
- Hotwire with Pinterest: The Journey to IPO: Building Excitement and Clarity for Pinployees
- PJ Lhuillier Group of Companies: Proud Ka-Cebuana Iponaryos: Advocating financial wellness among Cebuana Lhuillier Employees
- PwC: CEO Action Check Your Blind Spots Unconscious Bias Tour
- SAP: Customer Storytelling Program: Driving Results and Deepening Relationships
Event Initiatives
- John Hancock: Signature Series
- LG Electronics: LG UltraGear Female Streamer Campaign
- SAP: All Hands Event: Taking a Customer First Approach to Engage Employees
- Satisfyer: Normalizing the Conversation Around Sexual Wellness
- V2 Communications: Evolving ASG’s EVOLVE
Event Marketing
- CCOM GROUP, INC: Unveiling Event for the New Neutrogena® Hydro Boost Commercial With Ambassador Gaby Espino
- Rogers & Cowan PMK: Side By Side: A Celebration of Service by Northwell Health
- Stein IAS: Danfoss – Empowering Experience
- Wise Public Relations: ST(III)ZY Influencing, Inspiring and Innovating with Shryne Group
External Publication
- Air Movement and Control Association International Inc.: 2019 Edition of AMCA inmotion Magazine
- Consumer Technology Association: It Is Innovation (i3) Magazine
- ExxonMobil/ Group SJR: Energy Factor site
- Miami Cancer Institute: Cancer Patient Education Folders
- Northeastern University: News@Northeastern
GameChanger Award
- CVS Health & Kaplow Communications: CVS Beauty Mark 2019 Campaign
- DeVries Global and Secret Deodorant (P&G): Secret “Equal Work, Equal Sweat, Equal Pay” Campaign
- SiteMedia Ltd.: Nivea #daretowowandcare
Global PR Campaign
- DeVries Global and Pantene (P&G): Pantene Hair Says it All Campaign
- DeVries Global and Zippo: Fight Fire With Fire
- Project Management Capitalized: PMI and the World’s 50 Most Influential Projects
- Proofpoint: Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
- UN Foundation: COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
Government and Regulator Relations/ Investor Relations
- Strategic Public Relations Group: IPO of Huijing Holdings Company Limited
- Strategic Public Relations Group: QP Group Initial Public Offering - Creating a New Epoch in the Printing Realm
- Verizon: Turning Up The Volume for Verizon In Washington and Beyond
Industry Vertical > Education
- IW Group, Inc.: McDonald’s Asian American Education Initiative
- King Media: Lake Michigan Catholic Schools
- Lifelong Learning: Learn4Life Pandemic Communications
- North Carolina Community College System: Your Hire Education Campaign
- Primrose Schools Helps Working Parents Let Guilt Go
- Stein IAS: ETS GRE, Navigating Holistic Admissions
Industry Vertical > Finance/Fintech
- Bank of America: A Commitment to Making the Dream of Homeownership a Reality
- Forefront Communications: Epsilon Asset Management Hedge Fund Report
- Sharp Think: Building Prudential’s Financial Wellness Platform
- Tier One Partners: Ally Home Raises Awareness by Shedding Light on America’s Most Relatable Home Ownership Issues
Industry Vertical > Healthcare
- Amendola Helps Air Methods’ No Membership Required Program Take Off
- EvolveMKD & CooperVision: Pediatric Myopia Awareness & MiSight FDA Approval
- MDVIP: Year of Cardiovascular Health
- Rogers & Cowan PMK: Side By Side: A Celebration of Service by Northwell Health
- Seismic: BD Issues A Call to Action on Hospital Drug Diversion
- Sharp Think: Launching CBD Medic and Rob Gronkowski
Industry Vertical > Sports
- Gazprom PJSC, AGT Communications Agency and International Football for Friendship Academy: How to teach the most important human values to thousands of children around the world?
- NagaWorld Limited: Pathways To Ultimately Empower The Youth of Cambodia
Industry Vertical > Travel/Hospitality/Tourism
- A First for Oceania Cruises: 21 Top-Tier Media Voyages in 120 Days
- Hanna Lee Communications: Dear Irving on Hudson: Launching an Opulent Bi-Level Bar with NYC’s Most Spectacular Views
- Hanna Lee Communications: Placing Consortium Holdings and Its Groundbreaking Bars on the World Stage
- Hanna Lee Communications: The Times Square EDITION: Making Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts
Industry Vertical > Other
- HUNGRY: Series B Fundraise
- Peppercomm for D'Artagnan: Moving the meats online during COVID-19
- SiteMedia Ltd.: Nivea #daretowowandcare
Integrated Communications, Marketing & PR Brand/Agency
- Crafted Communications x Plenty of Fish: Pressure Points of Dating
- First Advantage: The New Future of Work
- LG Electronics: Café OLED by LG
- The North Face Breaks Into Mainstream Tech Conversation with Industry-First FUTURELIGHT Launch Strategy
- Travelers pops the question: Do you have wedding insurance?
Integrated Communications, Marketing & PR Nonprofit
- American Heart Association and American Diabetes Association: Know Diabetes by Heart's Type: 2 Take: 2
- BlueCross BlueShield Association: Leveraging Data to Spark a National Dialogue on Millennial Health
- Penn Medicine Princeton Health: Celebrating 100 Years of Caring for the Community
- South Dakota Department of Social Services: Meth. We’re On It: Uniting South Dakota Communities Against Meth Use
- Truth Initiative: This is Quitting
Internal Publication
- Covered California: "All Things Covered -- Telework Edition" employee newsletter
- Megaworld Foundation @ 20
Marketing Communications
- King Media: The Dirt on Weed Campaign
- Hanna Lee Communications: iichiko USA: Launching iichiko Saiten, a New Mixology-Optimized “Umami Spirit” from Japan
- Hanna Lee Communications: The Times Square EDITION: Making Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts
- MediaDC: Washington Examiner Brand Advertising Campaign
- North Carolina Community College System: Your Hire Education Campaign
Media Event
- 10Fold – CBRS Alliance: Launch of OnGo Commercial Service
- BML Public Relations & Big SNOW American Dream: Big SNOW American Dream's Grand Opening
- Green Giant with Gillian Small Public Relations: Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole
- NASA's Glenn Research Center: Artemis I Spacecraft Testing Campaign
- NRGized Media: American Cornhole League: Turning the Super Bowl into "Super Hole"
Media Relations: Agency
- Brownstein Group: Opening Philadelphia’s Newest Retail Destination
- CVS Health & Kaplow Communications: CVS Beauty Mark 2019 Campaign
- Hanna Lee Communications: Dear Irving on Hudson: Launching an Opulent Bi-Level Bar with NYC’s Most Spectacular Views
- Hanna Lee Communications: iichiko USA: Launching iichiko Saiten, a New Mixology-Optimized “Umami Spirit” from Japan
- Hanna Lee Communications: The Times Square EDITION: Making Times Square a World Class Destination for Foodies, Cocktail Lovers and Wine Enthusiasts
Media Relations: Corporation
- Amwell Raises Awareness for Telehealth as Safe Care Option During COVID-19
- IBM: COVID-19 High Performance Computing Consortium Brings “Manhattan Project” of Global Supercomputing Providers Together to Combat COVID-19 Pandemic
- Intel Corporation Turns “Deep Tech” to “Must Read” Tech with Computers That Can Smell
- John Hancock Aspire
- Making Sage Therapeutics one of the most talked-about companies in biotech
- T-Mobile-Sprint Merger
Media Relations: Nonprofit
- Child Care Aware of America: No Child Care No Recovery, COVID-19 Media Relations
- Children’s Health: Sparks Change, Awareness with Mental Health PR Campaign
- E Pluribus Unum: "Divided by Design"
- Plain View Project: Media Spotlight
- Truth Initiative: This is Quitting
- Violet PR: Pittsburgh International: Becoming the World’s Most Inclusive, Innovative Airport
- Wilks Communications Group: Taking a Holiday Gift Catalog to the next level through Earned Media Relations
Multicultural Campaign
- Burrell Public Relations: Highlander Home Team Media Brunch Event
- CCOM Group, Inc.: Don Q Rum – Coquito Holiday Parranda
- Covered California: Targeted Segment Outreach
- Toyota Motor North America with Jackson Spalding: Takata Airbag Recall in Puerto Rico
On a Shoestring Campaign
- Clarity Global: Entrupy's State of the Fake Report Leads the Conversation on Product Counterfeiting
- Ghidotti: Catholic High School for Boys 2019-2020 School Year
- Olmstead Williams Communications: In The Image: Face-To-Face with Los Angeles’ Homeless Population
- Stein IAS: Fender Performance
Online Press Room/Media Center
- AT&T and FleishmanHillard: AT&T's COVID-19 Website: An Essential Information Source for an Essential Service Provider
- Prudential Financial: Prudential’s Newsroom Sets New Standard for Corporate Narratives
Product Launch, B2B
- Hanna Lee Communications: iichiko USA: Launching iichiko Saiten, a New Mixology-Optimized “Umami Spirit” from Japan
- Intel Corporation Turns “Deep Tech” to “Must Read” Tech with Computers That Can Smell
- Orkin & Jackson Spalding Fight Coronavirus with VitalClean™
- RF|Binder: Launching Grasshopper, an innovative new venture bank
- Trevi Communications for RightHand Robotics: RightPick2
Product Launch, Consumer
- HUNTER: ScotchTM Brand Powers Getting Ship Done
- Krispy Kreme & FleishmanHillard: Krispy Kreme Solves Pumpkin Spice Letdown (PSL)
- HP Print: Small Business Launch
- Hanna Lee Communications: iichiko USA: Launching iichiko Saiten, a New Mixology-Optimized “Umami Spirit” from Japan
- Sharp Think: Launching CBD Medic and Rob Gronkowski
Public Affairs
- KImball Hughes Public Relations: Taking Private Flood Insurance to Capitol Hill
- Makovsky Integrated Communications: Northwest Hardwoods: Moving The Needle of U.S. Trade Policy
- NASA's Glenn Research Center: Artemis I Spacecraft Testing Campaign
- National Fair Housing Alliance: Defend Civil Rights Campaign
- NewYork-Presbyterian: COVID-19 Campaign
- U.S. Postal Service: Dog Bite Awareness Campaign
Re-Branding/Re-Positioning
- King Media: Lake Michigan Catholic Schools
- PAN Communications for Citrix: Becoming a Modern Leader in the Future of Work
- RAYTHEON, Corporate: A Merger Like No Other: Launching Raytheon Technologies
Satellite Media Tours
- American Heart Association: Health Equity
- American Heart Association: Know Diabetes by Heart
Social Good Campaign
- Cox Communications: One Call A Day
- DeVries Global and Pantene (P&G): Pantene Hair Says it All Campaign
- IW Group, Inc.: #WashTheHate
- Rogers & Cowan PMK: Side By Side: A Celebration of Service by Northwell Health
- TELUS Health for Good 2019 - 2020
Social Good Campaign during a Global Crisis
- Aflac: Why Building a Culture Before the Storm Matters
- Cox Communications: One Call A Day
- Durée & Company, Inc.: Feeding South Florida®: Publicizing a South Florida Food Insecurity Hero from the Local to National Arenas During the COVID-19 Outbreak
- IBM: COVID-19 High Performance Computing Consortium Brings “Manhattan Project” of Global Supercomputing Providers Together to Combat COVID-19 Pandemic
- Panda Express: COVID-19 Relief Efforts
- Pluralsight: #FreeApril for Social Distant Skilling Up
- True Speed Communication: Racing For a Cause: Stewart-Haas Racing & Novant Health
- UN Foundation: COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
Viral Marketing/Visual Storytelling
- Big Blue Marble Academy: Enrollment Marketing & Lead Generation
- Peninsula Open Space Trust “The Coyote/Badger Adventure”
- True Speed Communication: Beyond The 10
Website Launch or Redesign
- Amazon Science
- AT&T and FleishmanHillard: AT&T’s COVID-19 Website: An Essential Information Source for an Essential Service Provider
- Ferrovial Global Website
- U.S. Postal Service: USPS COVID-19 customer and employee website
For questions about PRNEWS' Platinum PR Awards categories, rules or eligibility, contact Mary-Lou French at [email protected].