PR News recognized the winners and honorable mentions at its annual Social Media Icon Awards at the Grand Hyatt in New York City on June 2, 2014. The brands, agencies and their respective teams in attendance were applauded for taking chances and breaking new ground in using social media as a tool for communications.

Here is a complete list of the winners and honorable mentions as well as this year’s Social Media MVPs, communicators PR News recognizes for their long-standing and continued efforts in advancing PR’s role in social media.

2014 Social Media Icon Awards –
Winners and Honorable Mentions

Social Media MVPs

  • David Armano, Edelman Digital
  • Danielle Brigida, National Wildlife Federation
  • LaSandra Brill, Symantec
  • Amelia Burke-Garcia, Westat
  • Erica Campbell Byrum, For Rent Media Solutions and Homes.com
  • Kevin Dando, PBS
  • Jim Delaney, Activate Sports & Entertainment
  • Scott DeYager, Toyota Motor Sales USA
  • Frank Eliason, Citibank
  • Sam Ford, Peppercomm
  • Joy Hays, AT&T
  • Brett Holland, Pepco Holdings, Inc.
  • Bob Jacobs, NASA
  • Leanne Jakubowski, Walt Disney World Resort
  • Evan Kraus, APCO Worldwide
  • Stacy Martinet, Mashable
  • Christi McNeill, Patron Spirits Company
  • Kristin Montalbano, National Geographic Channel
  • Christopher S. Penn, SHIFT Communications
  • Patrick R. Riccards, Collaborative Communications
  • Jennifer Stalzer, MasterCard
  • Lt. Stephanie M. Young, United States Coast Guard
  • Albe Zakes, TerraCycle

 

Social Media Team

Social Media Team

Winner: USANA Health Sciences

Honorable Mentions:

  • Cisco
  • Finn Partners
  • Lockheed Martin

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Best App

Best App

Winner: USANA Health Sciences - True Health Assessment

Honorable Mentions:

  • APCO Worldwide - Children's Hospital of Philadelphia's Vaccine Education Center Mobile Application - Vaccines on the Go: What You Should Know
  • H&R Block and Expion - H&R Block Empowers 100,000 Employees in Social with its Social Publisher App powered by Expion
  • NetApp Legal Department - Lawyers Get Techie - Who Knew?
  • Proof Integrated Communications - AIG’s CyberEdge Application
  • San Manuel Indian Bingo & Casino
  • Time Out America
  • U.S. Immigration and Customs Enforcement - Operation Predator Smartphone App

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Blog

Blog

Winner: Sony Computer Entertainment America - PlayStation Blog

Honorable Mentions:

  • APCO Worldwide - CLIA North America Cruise Forward
  • Delta Air Lines - Delta's Social Content Hub: "Taking Off"
  • Human Rights Campaign
  • Samsung Electronics –Samsung Tomorrow (Samsung Electronics Official Global Blog)
  • USANA Health Sciences - What's Up, USANA?
  • Verizon Wireless Midwest Area

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Facebook | Community Engagement

Facebook | Community Engagement

Winner: Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

Honorable Mentions:

  • Cooney/Waters Group - Parkinson's More Than Motion
  • Finn Partners - IEEE and the Half Million Engineers
  • General Dynamics C4 Systems
  • Guthy-Renker - WEN Hair Care Facebook
  • Marketing Maven - Baby Trend Tops the Charts with 125% Social Media Engagement
  • Sony Computer Entertainment America - PlayStation Facebook Community
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair Facebook Community

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Facebook | Contest/Games

Facebook | Contest/Games

Winner: Finn Partners - And They're Off: How IEEE's Supercomputing
Social Media Campaign Outpaced Lofty Goals

Honorable Mentions:

  • Barclaycard US - 2013 NFL Extra Points Draft Day Sweepstakes
  • Georgia Aquarium
  • Ignite Social Media - Dodge Defiance Social Program
  • Lockheed Martin Innovation Madness
  • Motive: A Project Worldwide Agency - Matador Summer Stampede
  • USANA Health Sciences - USANA Open
  • Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy into a Must-Taste Experience

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Facebook | Marketing Campaign

Facebook | Marketing Campaign

Winner: Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy
Into a Must-Taste Experience

Honorable Mentions:

  • Accenture Outlook Journal Expansion
  • BTN Tiebreaker: Cast Your Vote
  • Global Strategy Group - Teens in NYC Protection+ Mobile App Campaign
  • Hilton Worldwide - DoubleTree by Hilton “Where in the World is the DoubleTree Cookie?”
  • Motive: A Project Worldwide Agency - Native Eyewear Locals Only Project 2013
  • Sprocket Media - Oracle Magazine Facebook Marketing
  • TTNET
  • USANA Health Sciences - RESET: Transformation Destination 2013
  • Victaulic Company - Driving downloads to help integrate its construction solutions

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Facebook | PR Campaign

Facebook | PR Campaign

Co-Winner: The Thomas Collective - KA-POW! AZO Girl to the Rescue!

 

 

 

 

Facebook | PR Campaign

Co-Winner: APCO Worldwide - U.S. Travel Association: Entry Reform Campaign

Honorable Mentions:

  • Dixon Schwabl - Facebook Engages PGA Championship Fans
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Finn Partners - Hyundai Drives Pediatric Cancer Awareness with Hyundai Hope On Wheels
  • Proof Integrated Communications and The Nevada Commission on Tourism - Travel Nevada: A Social Reinvention
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: 7 Day Challenge
  • Weber Shandwick and LifeWise Health Plan of Washington - Actively Northwest

 

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Facebook | Social Good Campaign

Facebook | Social Good Campaign

Winner: Human Rights Campaign - Turning the Internet Red

Honorable Mentions:

  • EMD Serono Notes of Hope Campaign
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Weber Shandwick and Novartis Pharmaceuticals - The Sight Experience
  • Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

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Games

Games

Winner: Ignite Social Media - Dodge Defiance Social Program

Honorable Mention:

  • BTN Tiebreaker: Cast Your Vote

 

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Google+ Circle Growth

Google+ Circle Growth

Winner: Academy of Country Music

Honorable Mentions:

  • Guthy-Renker - Meaningful Beauty
  • Voto Latino

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Google+ Use of Hangouts

Google+ Use of Hangouts

Winner: Connect Marketing - Virtual Vision

Honorable Mention:

  • Hilton Worldwide - DoubleTree by Hilton DTourist

 

 

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Best Infographic

Best Infographic

Co-Winner: Proof Integrated Communications and Microsoft - Microsoft Bing's State of the Union

 

 

Best Infographic

Co-Winner: APCO Worldwide - CLIA North America Cruise Forward Campaign

Honorable Mentions:

  • Human Rights Campaign - Supreme Court Outcomes
  • Infochimps - Using Digital Media To Sell Hard-Core Tech Concepts To The Masses
  • Offerpop - History of the #Hashtag
  • Proof Integrated Communications and Telefonica - TELEFÓNICA’S GLOBAL MILLENNIAL SURVEY: A Global Conversation Focused on the Future

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Instagram Marketing/PR

Instagram Marketing/PR

Winner: Lippe Taylor and Elizabeth Arden - UNTOLD In The City

Honorable Mentions:

  • 3M - #ProblemSolved - Brand Relevance Campaign
  • Dialogue and Diageo - #CÎROCVEGASCHIC
  • Human Rights Campaign - Love Conquers Hate
  • United Nations Foundation - The #UNselfie

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Pinterest Marketing/PR

Media Relations_The Heart Rhythm Society and BRG COMMUNICATIONS

Winner: ASCD - Using Pinterest to Support ASCD's Brand

Honorable Mentions:

  • All Points Public Relations - Bottle & Bottega Ladies Night Out: Pin it to Win it
  • MXM Social - BHG's $1,000 Room Refresh Pin to Win Sweepstakes

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Technology |Service

Technology |Service

Winner: SocialChorus - Advocate Marketing

Honorable Mentions:

  • Dynamic Signal - AMD North American Influencer Program
  • MasterCard - The MasterCard Conversation Suite
  • Rockfish - Media Multiplyer
  • Sprocket Media - Digarati: Social Publishing Platform
  • The Root - In Recognition Of The Chatterati By The Root

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Twitter | Best Tweet Content

Twitter | Best Tweet Content

Winner: Proof Integrated Communications and the Nevada Commission on Tourism –
Travel Nevada's Twitter Outreach

Honorable Mentions:

  • Genzyme, a Sanofi Company - Science Offsite Twitter Campaign
  • Sony Computer Entertainment America - @PlayStation

 

 

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Twitter | Best Use of Hashtags

Twitter | Best Use of Hashtags

Winner: USO - #USOmoments

Honorable Mentions:

  • Boston University College of Communication - #myCOM
  • Brigham and Women's Hospital - #BWHResearchDay
  • Cisco Asks, #WhyIoE
  • Guthy-Renker - #ProactivWorks/#ProactivFunciona
  • Lymphoma Research Foundation - LRF #EdForumChat

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Twitter | Crisis Management Campaign

Twitter | Crisis Management Campaign

Winner: Southern California Edison - Visalia Outage: SCE Social "Comes to the Rescue"

Honorable Mention:

  • Los Angeles International Airport - Active Shooter Incident at LAX: Nov. 1, 2013

 

 

 

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Twitter | Marketing Campaign

Twitter | Marketing Campaign

Winner: MXM Social - Eucerin's #NoFryFriday Campaign

Honorable Mentions:

  • Aptitude LLC
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Delta Air Lines - Innovative Customer Support on Twitter: @DeltaAssist
  • Littelfuse Speed2Design / NASA 2013
  • The Stanislaus County Fair
  • USO - #USOmoments

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Twitter | PR Campaign

Twitter | PR Campaign

Winner: Marina Maher Communications - Head & Shoulders Season of the #Whiff

Honorable Mentions:

  • APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Finn Partners - Hotels.com #MyFreeNight Campaign
  • Genzyme, a Sanofi Company - International Rare Disease Day Twitter Campaign
  • Grand Ole Opry - Opry Engagement Inside and Out
  • Substance Abuse and Mental Health Services Administration - National Children's Mental Health Awareness Day 2013
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: #RightEnd Hair Revolution

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Twitter | Promoted Tweet Campaign

Twitter | Promoted Tweet Campaign

Winner: Ultimate Fighting Championship - UFC 167: St-Pierre vs Hendricks

Honorable Mention:

  • Raytheon Company

 

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Twitter | Social Good Campaign

Twitter | Social Good Campaign

Winner: United Nations Foundation - #GivingTuesday - a global movement to celebrate giving back

Honorable Mention:

  • Kronos Incorporated

 

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You Tube | Marketing Campaign

You Tube | Marketing Campaign

Winner: Hilton Worldwide - DoubleTree by Hilton DTour

Honorable Mentions:

  • Connect Marketing - Wedge Networks Overview Video
  • PMK*BNC - Audi of America: The Challenge
  • Weber Shandwick with Milk Processor Education Program - MilkPEP Stages a Battle with Protein Fight Club

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You Tube | PR Campaign

You Tube | PR Campaign

Winner: Weber Shandwick with Milk Processor Education Program -
Chocolate Milk: From the Gridiron to IRONMAN

Honorable Mentions:

  • A Squared Group - Wii U Video Challenge
  • Samsung Electronics - Samsung Tomorrow TV Youtube
  • Sony Computer Entertainment America - PlayStation YouTube Channel

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