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A look at Google searches for several marketing-related PR terms shows social media marketing leading the way. Another trend is the disappointing showing for employee communications. Media relations, as could be expected, is very low in terms in the number of searches being conducted on Google. U.S. vs global searches yield some interesting differences.
To some extent, the mood of the moment when people are making predictions influences what they see for the year ahead. As we reached out to communicators to prognosticate for our annual predictions feature the headlines were blaring about the NY Times’ scathing expose of Facebook and its attempt to cover up Russian meddling in the 2016 U.S. presidential elections.
Our regular Roundtable feature asked senior communicators to tell us what they believe will be the toughest challenge in 2019. Perhaps concerned with the headlines of the day, many of them had trust and integrity issues on their minds. Others mentioned breaking through the clutter to get your narrative heard.
In last month’s PR News edition on measurement the special roundtable on measurement included a question about how communicators can hold a measurement vendor’s feet to the fire. This is an issue that has
One of the top issues with PR pros asked to pitch stories to the media is getting coverage in major media. So many executives think the Sun rises and falls with the Wall St. Journal and the NY Times. OK, so how do you get a mention in one of those papers? We asked someone who’s climbed that mountain to give us tips.
A sobering thought as we enter 2019–most Fortune 1000 executives don’t have confidence in their company’s ability to respond well to disruption or change. APCO Worldwide’s research of 527 of these executives lead it to join forces with three other PR consultancies to help companies become more agile. They believe agile and curious firms are better able to respond to change.
In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available only to paid subscribers. This edition also includes a note about our upcoming subscriber call (Dec. 12 with crisis guru Kevin Elliott of Hill + Knowlton Strategies) and the PR News Crisis Summit in Miami Beach.
Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.
It’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.
Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.
With Instagram boasting 800 million active monthly users and 80% of them following brands on the platform, we asked communicators for best practices for being successful on the graphic-based platform. They told us carefully picked influencers and attention to creating consistent visuals are critical.
Letters, digital or sent via U.S. mail, are likely to make direct contact with customers. It’s important, then, to be certain they reflect your brand’s well-crafted messages. We offer many tips on how to make such letters more effective, but most important is that they burnish your company’s reputation with all stakeholders.
How compelling can a recruiting video for a law firm be? The answer is plenty when the videos are intended to be as different from conventional recruiting pitches as possible. The results are cinematic and visits to the law firm’s site are up 500%.
Plenty of brands use video to disseminate their messages and raise awareness. But how do you do this when the primary parts of your message are almost invisible to the public? That was one of the issues facing the Canadian Society for Medical Laboratory Science, which represents lab professionals.
Since 1857, Klein Tools has manufactured its product in the US. Recently, though, it’s expanded globally and begun producing tools overseas. Some of its US-based customers voiced their displeasure on social media about the company’s move to foreign manufacturing. Here’s a case study of how Klein Tools used videos to respond.
We often examine PR campaigns once they’re over as subjects for case studies. This time we take a slightly different route, looking at how a McDonald’s constructs a campaign whose goal is to attract the Hispanic market to its new Dollar Menu.
Richman Signature Properties became the new luxury division of The Richman Group , the nation’s 7th largest residential apartment owner. The Richman Group had been known only for developing affordable housing. Here’s how it ramped up its tactics and strategy to become a known entity in the highly saturated luxury apartment market.
Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management. The so-called assessment moment is at the crux of a free report from PR News and DataMinr, a real-time information discovery company.
Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.
Is there an industry that’s changed more lately or received more attacks than media? With this background PR News surveyed more than 400 communicators about their views of media relations in this uncertain environment and beyond. In short, communicators believe media relations will continue to be an important part of PR, but to be successful they’ll need to adapt to how it has changed. It is unclear they’re prepared to do so.
Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.
eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.
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