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Out of Touch: The Super League and Hollywood Foreign Press Association

There are a number of organizations that are not in tune with their constituencies. The most obvious recent example is the European Super League, which went from a press release to dissolution in four days. It took longer for all the problems plaguing the Hollywood Foreign Press Association (HFPA) and its signature awards, the Golden Globes, to emerge. But both PR disasters resulted from being totally out of touch with stakeholders.

A Fast Fall from Grace: Lessons from Trader Joe’s Labor Woes and the Power of Twitter

This case study on Trader Joe’s shows how quickly organizations, even those with very good reputations, can find themselves in a PR mess, particularly when leadership seems out of touch with stakeholders and the forces of social media and public opinion become involved

Consider Mental Health as PR Pros Return to Office

We asked Infinite Global’s global COO Isabel Podda and VP Sophie Cikovsky to discuss the importance of mental health awareness in PR as communicators return to the office. Since PR traditionally is in the top 10 of most-stressful occupations, mental health awareness is critical. It’s more so in the wake of the COVID-19 pandemic.

Advice for the First George Floyd Anniversary: Communicate Authentically and with Purpose

The one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios.

PR Headed in Right Direction on Diversity, Empathy and Ethics, Though Long Road is Ahead

At a time when diversity, equity, and inclusion (DEI) should be the norm in organizations, it is not. A new survey from the University of Georgia (UGA) and PRNEWS shows a consistent shortfall on diversity-related efforts.

FleishmanHillard Chief: Companies Can’t Remain Neutral; Must Choose Issues They’ll Address

John Saunders, president and CEO of FleishmanHillard, believes organizations are stronger now than before COVID-19 because of the ascension of corporate values; the visible action taken on critical issues; and an unprecedented perception of the importance of communication

The Six-Step Philosophy Makes PR a Fact-Based, Successful Activity

For those interested in approaching PR as a research-and-reality-informed process, there is a simple framework: ‘the Public Relations continuum.’ The six-step cycle drives continual improvement, versus objectives and against competitors, to provide opportunities for refinement with every rotation.

Influencers Rule on Mother’s Day Promos, But 2021 Consumer Engagement Off 60% vs 2019

Shareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.

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Resources

How To

Tips for Communicating Internally and Externally in a Divided Country

The questions for communicators: Do you craft messages differently, internally and externally, when you know the country is divided politically, and in other ways? In addition, do you change communication to adapt to the fact that a significant portion of the electorate believes the election was rigged, and, by extension, the true winner is not scheduled to be inaugurated next week?

Branding/Reputation

How to Bring Products to Market When Trade Shows are on Hiatus

There was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.

Crisis Management

Three Tips to Help Navigate Difficult PR Conversations

Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.

How To

Webinar Explores Tasty Ideas for Pandemic PR and Beyond

It seems a good bet that many PR pros will work virtually, long after the pandemic ends. The pandemic has proven businesses can exist in a virtual setting. The concepts of remote working and limited budgets permeated today’s PRNEWS webinar, “How to do More with Less: A Holistic Approach to PR.”

How To

Biden VP Process Practices the Art of Suspense for Good PR

While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten.

Case Studies

A Flight to Nowhere Proves It’s The Experience, Not the Destination

It’s great when brands and organizations have purpose. On the other hand, a survey of your target audience might show that this moment calls for garden-variety fun, purpose be damned. Several aviation companies are earning revenue by pushing the experience of flying, not the destination. And one carrier boasts full aircraft though their tires never leave the tarmac.

Branding/Reputation

How the Cranberry Went Social on Friendsgiving

As you prepare to sit down for Thanksgiving or Friendsgiving, chances are cranberries will be on the table in some form. For the Cranberry Marketing Committee (yes, there’s really a Cranberry Marketing Committee), the challenge was to ensure that cranberries got a seat at both tables and year-round, despite its heavy association as a holiday treat. The Committee chose to re-invent the cranberry. On social media.

Case Studies

Event Planner Mixes Smart Pitching, Personal Touch to Start Canadian Soccer Trade Show

A soccer trade show sounds like a decent idea, but in Canada? Here’s how Rich Padulo took his idea from conception to reality. He shares what he learned along the way.

Branding/Reputation

Outside-the-Vault Thinking: Capital One Engages Customers by Talking About Purposeful Travel

We enjoy learning about brands using unusual communications methods. Capital One bank is well known for its “What’s in Your Wallet?” tagline and sponsorship of sporting events. One of the country’s leading issuer of credit cards, the bank leaves its cards home for its latest communication effort. Instead, it concentrates on conversations with customers about purposeful travel.

Case Studies

How Arizona Used Social Sunshine to Lift Up Winter-Weary New Yorkers and Chicagoans

Previously, to raise awareness of its sunny surplus, Arizona deployed mostly traditional paid media: print advertising, television and radio, billboards. Then a PR firm urged it to spread the sunshine via social media. Targeting Chicago and NY residents who were tired of winter, Arizona has mounted a clever campaign whose main goal is to associate the state with happiness.

PR Pros Eye Surveys About Online Shopping, Racism, Trust in Tech

While you might not like the buzzword phrase “the new normal,” it signals that attitudes and behaviors have changed, at least in some areas. As PR pros need to gauge the zeitgeist as they craft tactics and strategies, it’s fortunate that a slew of surveys and polls are appearing during the pandemic. We offer a brief survey of surveys relevant to communicators and marketers.

How a Story Spreads Can Help PR Pros Spot Fake News

A team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.

Research & Whitepapers

Challenges for the Modern Communicator

Modern media outreach has evolved to the changing needs of today’s communicators, who are juggling many more roles with leaner staff and smaller budgets. According to findings from a recent News Direct market survey, 79% of… Continued

Research & Whitepapers

PR Pros Working Harder, But 85% See Post-Pandemic Rebound, Rise in PR’s Stature

Our latest survey of PR pros found them working harder than before the pandemic, but for a reason that left them thinking the future looks bright. In addition, more than 80 percent of survey respondents said the industry will rebound to its pre-pandemic size and that PR’s prestige has risen during the past five months. The pandemic has illustrated that businesses need strategic communication, respondents said.

Crisis Management

88% of PR Pros See Industry Rebounding After Pandemic

A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.

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