Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast
Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?
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Internal Communicators Rely on PR Basics to Address Return to Work
They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’
How to Get the Most from Your Research and Evaluation Investment
Every autumn, the dualities of research and evaluation emerge: we rely on data and analysis providers to help evaluate our year-to-date performance and depend on their data to inform communication decisions. Simultaneously, and perhaps ironically, as we look to analytics providers to inform our performance evaluation, we evaluate them as the annual renewal approaches.
Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products
In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.
Behind Every Good Crisis There’s Usually an Oversized Ego or Two
We’ve written about how founders’ personalities contributed to the downfall of Theranos, WeWork and “The Ellen DeGeneres Show.” And recently, we saw a similar pattern with the now-defunct media conglomerate Ozy and iconic game show “Jeopardy!.”
Feds Get Serious About How and When Companies Communicate Cyber Incidents
The ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.
Supermodel Molly Sims Shows Influencers are Untouchable No More
An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.
Climate Crisis 2021: Considerations for Communicators
Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?
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Tips for Communicating Internally and Externally in a Divided Country
The questions for communicators: Do you craft messages differently, internally and externally, when you know the country is divided politically, and in other ways? In addition, do you change communication to adapt to the fact that a significant portion of the electorate believes the election was rigged, and, by extension, the true winner is not scheduled to be inaugurated next week?
Three Tips to Help Navigate Difficult PR Conversations
Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.
Webinar Explores Tasty Ideas for Pandemic PR and Beyond
It seems a good bet that many PR pros will work virtually, long after the pandemic ends. The pandemic has proven businesses can exist in a virtual setting. The concepts of remote working and limited budgets permeated today’s PRNEWS webinar, “How to do More with Less: A Holistic Approach to PR.”
Biden VP Process Practices the Art of Suspense for Good PR
While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten.
Paying Respect to Significant Dates in History: Voting Rights Act and Hiroshima
Today marks an important date for not one, but two points in history. It is the 55th anniversary of former United States President Lyndon B. Johnson signed the Voting Rights Act, as well as 75 years since an atomic bomb dropped on Hiroshima. Both of these occurrences provoke conversation as well as thoughtfulness in regards to historical context.
Case Study of Excellence: Amazon’s Fire TV’s Black Friday Shopping Activiation
The 2022 Agency Elite Top 100 is finally here. And, to give you a taste of the most innovative PR and communications firms in the business, we’re bringing you case studies from the best and brightest. First up is The Brand Agency’s L.A. campaign for Amazon Fire TV.
A Flight to Nowhere Proves It’s The Experience, Not the Destination
It’s great when brands and organizations have purpose. On the other hand, a survey of your target audience might show that this moment calls for garden-variety fun, purpose be damned. Several aviation companies are earning revenue by pushing the experience of flying, not the destination. And one carrier boasts full aircraft though their tires never leave the tarmac.
How the Cranberry Went Social on Friendsgiving
As you prepare to sit down for Thanksgiving or Friendsgiving, chances are cranberries will be on the table in some form. For the Cranberry Marketing Committee (yes, there’s really a Cranberry Marketing Committee), the challenge was to ensure that cranberries got a seat at both tables and year-round, despite its heavy association as a holiday treat. The Committee chose to re-invent the cranberry. On social media.
Event Planner Mixes Smart Pitching, Personal Touch to Start Canadian Soccer Trade Show
A soccer trade show sounds like a decent idea, but in Canada? Here’s how Rich Padulo took his idea from conception to reality. He shares what he learned along the way.
Outside-the-Vault Thinking: Capital One Engages Customers by Talking About Purposeful Travel
We enjoy learning about brands using unusual communications methods. Capital One bank is well known for its “What’s in Your Wallet?” tagline and sponsorship of sporting events. One of the country’s leading issuer of credit cards, the bank leaves its cards home for its latest communication effort. Instead, it concentrates on conversations with customers about purposeful travel.
PR Pros Eye Surveys About Online Shopping, Racism, Trust in Tech
While you might not like the buzzword phrase “the new normal,” it signals that attitudes and behaviors have changed, at least in some areas. As PR pros need to gauge the zeitgeist as they craft tactics and strategies, it’s fortunate that a slew of surveys and polls are appearing during the pandemic. We offer a brief survey of surveys relevant to communicators and marketers.
How a Story Spreads Can Help PR Pros Spot Fake News
A team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.
Challenges for the Modern Communicator
Modern media outreach has evolved to the changing needs of today’s communicators, who are juggling many more roles with leaner staff and smaller budgets. According to findings from a recent News Direct market survey, 79% of… Continued
PR Pros Working Harder, But 85% See Post-Pandemic Rebound, Rise in PR’s Stature
Our latest survey of PR pros found them working harder than before the pandemic, but for a reason that left them thinking the future looks bright. In addition, more than 80 percent of survey respondents said the industry will rebound to its pre-pandemic size and that PR’s prestige has risen during the past five months. The pandemic has illustrated that businesses need strategic communication, respondents said.
88% of PR Pros See Industry Rebounding After Pandemic
A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
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