Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social Posts
Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.
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PR’s Key Role in Shaping Companies’ DEI Narratives and Strategy
PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.
Managing YOTEL’s Global PR: Constant Communication, Consistency, Flexibility and Travel
Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.
Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action
George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.
You Need the Chicken and the Egg: Quelling Illusions of Content Analysis
Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.
Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage
In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.
Mission Impossible? Communicating with a Company That Has 1 PR Pro or No Team at All
Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.
NFTs Offer Limitless Potential for Marketers, But They Must Mature First
NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.
Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill
Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.
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Tips for Creating Powerful, Pithy and Publishable Soundbites
Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.
Tips for Communicating Internally and Externally in a Divided Country
The questions for communicators: Do you craft messages differently, internally and externally, when you know the country is divided politically, and in other ways? In addition, do you change communication to adapt to the fact that a significant portion of the electorate believes the election was rigged, and, by extension, the true winner is not scheduled to be inaugurated next week?
Three Tips to Help Navigate Difficult PR Conversations
Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.
Webinar Explores Tasty Ideas for Pandemic PR and Beyond
It seems a good bet that many PR pros will work virtually, long after the pandemic ends. The pandemic has proven businesses can exist in a virtual setting. The concepts of remote working and limited budgets permeated today’s PRNEWS webinar, “How to do More with Less: A Holistic Approach to PR.”
Biden VP Process Practices the Art of Suspense for Good PR
While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten.
Influencers Prove Successful for Women’s Finance Campaign
Fidelity Investments decided to partner with SheSpeaks’ influencer hub to spread the word about Women Talk Money, a financial education community, on Instagram.
Case Study of Excellence: World Thrombosis Day
The 2022 Agency Elite Top 100 is here. The most innovative PR and communications firms in the business, we’re bringing you case studies from the best and brightest. Next up is Stanton Communications’ campaign for… Continued
Case Study of Excellence: Amazon’s Fire TV’s Black Friday Shopping Activiation
The 2022 Agency Elite Top 100 is finally here. And, to give you a taste of the most innovative PR and communications firms in the business, we’re bringing you case studies from the best and brightest. First up is The Brand Agency’s L.A. campaign for Amazon Fire TV.
A Flight to Nowhere Proves It’s The Experience, Not the Destination
It’s great when brands and organizations have purpose. On the other hand, a survey of your target audience might show that this moment calls for garden-variety fun, purpose be damned. Several aviation companies are earning revenue by pushing the experience of flying, not the destination. And one carrier boasts full aircraft though their tires never leave the tarmac.
How the Cranberry Went Social on Friendsgiving
As you prepare to sit down for Thanksgiving or Friendsgiving, chances are cranberries will be on the table in some form. For the Cranberry Marketing Committee (yes, there’s really a Cranberry Marketing Committee), the challenge was to ensure that cranberries got a seat at both tables and year-round, despite its heavy association as a holiday treat. The Committee chose to re-invent the cranberry. On social media.
PR Pros Eye Surveys About Online Shopping, Racism, Trust in Tech
While you might not like the buzzword phrase “the new normal,” it signals that attitudes and behaviors have changed, at least in some areas. As PR pros need to gauge the zeitgeist as they craft tactics and strategies, it’s fortunate that a slew of surveys and polls are appearing during the pandemic. We offer a brief survey of surveys relevant to communicators and marketers.
How a Story Spreads Can Help PR Pros Spot Fake News
A team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.
Challenges for the Modern Communicator
Modern media outreach has evolved to the changing needs of today’s communicators, who are juggling many more roles with leaner staff and smaller budgets. According to findings from a recent News Direct market survey, 79% of… Continued
PR Pros Working Harder, But 85% See Post-Pandemic Rebound, Rise in PR’s Stature
Our latest survey of PR pros found them working harder than before the pandemic, but for a reason that left them thinking the future looks bright. In addition, more than 80 percent of survey respondents said the industry will rebound to its pre-pandemic size and that PR’s prestige has risen during the past five months. The pandemic has illustrated that businesses need strategic communication, respondents said.
88% of PR Pros See Industry Rebounding After Pandemic
A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.
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