Research

Brands Must Innovate and Regulate Technology to Meet Consumer Demands [Report]

September 14th, 2018 by

Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.

85% of PR Pros Say Media Relations Still Critical Yet Few Seem Willing to Adapt Much to Succeed

June 5th, 2018 by

Is there an industry that’s changed more lately or received more attacks than media? With this background PR News surveyed more than 400 communicators about their views of media relations in this uncertain environment and beyond. In short, communicators believe media relations will continue to be an important part of PR, but to be successful they’ll need to adapt to how it has changed. It is unclear they’re prepared to do so.

Consumers Want Personalized Online Experiences But Brands Should Avoid Getting Creepy

May 8th, 2018 by

Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.

Advertising to Rise 7% to $629 Billion in 2018, Digital Will Jump to Nearly 50% of Spending

May 8th, 2018 by

eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.

Why Most People Abandon Online Forms and How Communicators Can Increase Response

May 1st, 2018 by

Doing research via online surveys often is a critical part of a PR campaign. More than that, online surveys and forms are important vehicles for brands to learn about their customers. Getting people to return them, though, can be difficult, a survey about surveys shows.

What Communicators Can Learn From New Study Looking at How Fake News Influences Voters

April 10th, 2018 by

There is a slew of caveats in a new study about fake news and its influence on the 2016 U.S. presidential election from three academics at Ohio State University. While it is incorrect to deduce fake news won the election for President Trump, the paper argues fake news influenced many members of one important group and they made a difference in a close election. Imagine what fake claims about your product or a competitor’s product could do to your business.

PR News Survey: Nonprofit Communicators Got Salary Relief in ’17; Integration Down the Road

March 13th, 2018 by

We take another dive into the new PR News Salary Survey to look at where nonprofit communicators and PR firm staffers rank in terms of base salary. We begin by looking at integration of communications and marketing. It turns out that integration of the two units is a bit farther down the road than you might think.

PR News Survey: Communicators Largely Satisfied With Salaries; 75% Got Raises in 2017

March 6th, 2018 by

Is the glass half full for communicators? The just-released PR News Salary Survey of some 900 communicators shows PR pros seem to be a satisfied group in terms of the money they make for the work they do. Base salaries best the average for American professionals and raises are rewarded often, although most are modest. On the other hand, more than a few communicators told us they weren’t completely satisfied with their salary. Finding the right balance of salary, bonuses, soft benefits and intangibles to recruit and retain the most talented staffers is an issue that adept communications leaders will continue to address.

Data: A Look at Purchasing Decisions Broken Out by Category and Gender

March 6th, 2018 by

It is obvious that who buys what is of critical importance to marketers and communicators. Statista’s newest consumer survey looked at that question from a gender perspective and found plenty of traditional assumptions remain valid. It also found a surprise or two, meaning the quest for knowledge of your audience remains an important challenge.

PR News Data: 30% of PR Pros Say It Would Take a Crisis for C-Suite to Fully Buy Into PR’s Value

February 6th, 2018 by

As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.