Research

62% Have Crisis Plans, But Few Update Them or Practice Scenarios

February 5th, 2020 by

When it comes to crisis, there’s good and bad news, according to a survey from PRNEWS and CS&A International, a risk, crisis and business continuity management consultancy. More than half the executives surveyed said their firms have crisis plans. Far fewer knew whether or not those plans are updated regularly. In addition, few companies are practicing crisis scenarios regularly.

PR Pro Offers Plan for Workplace Leaders to Build Genuine Relationships

November 22nd, 2019 by

Many business leaders believe they know how to relate to their millennial staff. They share a lot of material via social media and during town halls. While millennials will acknowledge the sharing, they’ll also say the messages shared seem inauthentic. To counter this, veteran PR pro Deirdre Breakenridge crafted her 12-part FEEL plan that helps build genuine communication between leaders and millennial staff. She discussed it during PRNEWS’s Top Places to Work & Agency Elite Awards in NYC earlier this week.

Media Opens 60% of Pitches; Reporters Look for News Value, Authenticity and Personalization

May 1st, 2019 by

The disparity between the number of communicators and reporters is widening. The ratio stands at 6:1, meaning that journalists may feel even more besieged. This puts an emphasis on knowing how to do media pitching in the most successful ways. PRNEWS asked ClarityPR to survey journalists about what turns them on or off about PR pitches. We also asked how many journalists have Twitter shamed communicators. Their response was unfortunate.

PRN-Meltwater Survey: 80% of PR Pros Say Influencers Are Important to Success

March 5th, 2019 by

The use of influencers is such a new tactic, there’s a lack of agreement on what exactly an influencer is. There’s plenty of agreement, though, about the popularity and importance of influencer marketing and communication, a new survey from PR News and Meltwater shows. The survey also finds brands’ and organizations’ budgets for influencer spending are holding steady or rising.

Digital PR Pitching

The Best Times to Pitch, Concerns About Influencer Scalability and PR’s 24/7 Pressure

March 1st, 2019 by

A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

PR News/Crisp Survey: 60 Percent Have Updated Crisis Plans, but Social Monitoring Shows Holes

March 1st, 2019 by

A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.

How to Make a Great PR Infographic [INFOGRAPHIC]

January 16th, 2019 by

Infographics continue to be a great way to deliver information to your clients and those your clients want to reach. A study by Demand Gen report found that infographics can boost web traffic by 12… Continued

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

December 3rd, 2018 by

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued

Here’s Where Communicators are Hoping to Invest More Resources

October 24th, 2018 by

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in… Continued

Report: 64% of PR Pros Have Fast Access to News, but Crisis Response Hurdles Persist

October 15th, 2018 by

Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management. The so-called assessment moment is at the crux of a free report from PR News and DataMinr, a real-time information discovery company.