Research

PR Pro Offers Plan for Workplace Leaders to Build Genuine Relationships

November 22nd, 2019 by

Many business leaders believe they know how to relate to their millennial staff. They share a lot of material via social media and during town halls. While millennials will acknowledge the sharing, they’ll also say the messages shared seem inauthentic. To counter this, veteran PR pro Deirdre Breakenridge crafted her 12-part FEEL plan that helps build genuine communication between leaders and millennial staff. She discussed it during PRNEWS’s Top Places to Work & Agency Elite Awards in NYC earlier this week.

Media Opens 60% of Pitches; Reporters Look for News Value, Authenticity and Personalization

May 1st, 2019 by

The disparity between the number of communicators and reporters is widening. The ratio stands at 6:1, meaning that journalists may feel even more besieged. This puts an emphasis on knowing how to do media pitching in the most successful ways. PRNEWS asked ClarityPR to survey journalists about what turns them on or off about PR pitches. We also asked how many journalists have Twitter shamed communicators. Their response was unfortunate.

PRN-Meltwater Survey: 80% of PR Pros Say Influencers Are Important to Success

March 5th, 2019 by

The use of influencers is such a new tactic, there’s a lack of agreement on what exactly an influencer is. There’s plenty of agreement, though, about the popularity and importance of influencer marketing and communication, a new survey from PR News and Meltwater shows. The survey also finds brands’ and organizations’ budgets for influencer spending are holding steady or rising.

PR News/Crisp Survey: 60 Percent Have Updated Crisis Plans, but Social Monitoring Shows Holes

March 1st, 2019 by

A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.

Digital PR Pitching

The Best Times to Pitch, Concerns About Influencer Scalability and PR’s 24/7 Pressure

March 1st, 2019 by

A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

How to Make a Great PR Infographic [INFOGRAPHIC]

January 16th, 2019 by

Infographics continue to be a great way to deliver information to your clients and those your clients want to reach. A study by Demand Gen report found that infographics can boost web traffic by 12… Continued

Report: 64% of PR Pros Have Fast Access to News, but Crisis Response Hurdles Persist

October 15th, 2018 by

Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management. The so-called assessment moment is at the crux of a free report from PR News and DataMinr, a real-time information discovery company.

Brands Must Innovate and Regulate Technology to Meet Consumer Demands [Report]

September 14th, 2018 by

Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.

85% of PR Pros Say Media Relations Still Critical Yet Few Seem Willing to Adapt Much to Succeed

June 5th, 2018 by

Is there an industry that’s changed more lately or received more attacks than media? With this background PR News surveyed more than 400 communicators about their views of media relations in this uncertain environment and beyond. In short, communicators believe media relations will continue to be an important part of PR, but to be successful they’ll need to adapt to how it has changed. It is unclear they’re prepared to do so.

Consumers Want Personalized Online Experiences But Brands Should Avoid Getting Creepy

May 8th, 2018 by

Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.