How To

How to Bring Products to Market When Trade Shows are on Hiatus

October 6th, 2020 by

There was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.

business people collaborating

Three Tips to Help Navigate Difficult PR Conversations

September 9th, 2020 by

Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.

PRNEWS webinar

Webinar Explores Tasty Ideas for Pandemic PR and Beyond

August 18th, 2020 by

It seems a good bet that many PR pros will work virtually, long after the pandemic ends. The pandemic has proven businesses can exist in a virtual setting. The concepts of remote working and limited budgets permeated today’s PRNEWS webinar, “How to do More with Less: A Holistic Approach to PR.”

Joe Biden

Biden VP Process Practices the Art of Suspense for Good PR

August 10th, 2020 by

While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten. 

Voting Rights Act

Paying Respect to Significant Dates in History: Voting Rights Act and Hiroshima

August 6th, 2020 by

Today marks an important date for not one, but two points in history. It is the 55th anniversary of former United States President Lyndon B. Johnson signed the Voting Rights Act, as well as 75 years since an atomic bomb dropped on Hiroshima. Both of these occurrences provoke conversation as well as thoughtfulness in regards to historical context.

How to Adapt PR Strategy in the Face of COVID-19

August 3rd, 2020 by

With all the changes the pandemic has imposed on consumers and businesses, it’s not a surprise that brand communicators have had to adapt their goals and strategies. Fortunately, the basics continue to work: monitoring the news and social media, crafting relevant messages and employing thought leadership, among other things. Being nimble and flexible also are key components.

How to Shift PR Plans to Succeed at Virtual Trade Events

August 2nd, 2020 by

No doubt the pandemic has narrowed choices for brand communicators, especially those accustomed to decamping to Las Vegas every January for CES. With the task of creating and maintaining brand images, communicators will have to change their PR plans for all-digital events, such as CES. A CES veteran, communicator David Wolpert offers tips on how to do this successfully.

5 Tips for Creating a Thriving Remote Workplace Culture

July 30th, 2020 by

Working from home may be with us long after the pandemic is gone. But how do you create a sense of culture and connection when staff is working from remote locations? Our author, who’s run a virtual PR firm for years, offers tips on how to build and maintain a corporate and team culture when employees are virtual.

5 Questions That Will Strengthen Your Targeted Content Strategy

July 28th, 2020 by

Is your content marketing hitting the mark? Our author offers a how-to guide that includes research, problem-solving and blogging. She also suggests that knowing your audience better will help you decide how much to rely on influencers and industry analysts’ reports. Though she uses the example of targeting Chief Information Security Officers (CISOs), the tips provided apply to nearly all industries.

National Grammar Day illustration

Celebrate National Grammar Day and Avoid These Writing Mistakes

March 4th, 2020 by

PR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.