The questions for communicators: Do you craft messages differently, internally and externally, when you know the country is divided politically, and in other ways? In addition, do you change communication to adapt to the fact that a significant portion of the electorate believes the election was rigged, and, by extension, the true winner is not scheduled to be inaugurated next week?
There was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.
Nobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.
It seems a good bet that many PR pros will work virtually, long after the pandemic ends. The pandemic has proven businesses can exist in a virtual setting. The concepts of remote working and limited budgets permeated today’s PRNEWS webinar, “How to do More with Less: A Holistic Approach to PR.”
While everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten.
Today marks an important date for not one, but two points in history. It is the 55th anniversary of former United States President Lyndon B. Johnson signed the Voting Rights Act, as well as 75 years since an atomic bomb dropped on Hiroshima. Both of these occurrences provoke conversation as well as thoughtfulness in regards to historical context.
With all the changes the pandemic has imposed on consumers and businesses, it’s not a surprise that brand communicators have had to adapt their goals and strategies. Fortunately, the basics continue to work: monitoring the news and social media, crafting relevant messages and employing thought leadership, among other things. Being nimble and flexible also are key components.
No doubt the pandemic has narrowed choices for brand communicators, especially those accustomed to decamping to Las Vegas every January for CES. With the task of creating and maintaining brand images, communicators will have to change their PR plans for all-digital events, such as CES. A CES veteran, communicator David Wolpert offers tips on how to do this successfully.
Working from home may be with us long after the pandemic is gone. But how do you create a sense of culture and connection when staff is working from remote locations? Our author, who’s run a virtual PR firm for years, offers tips on how to build and maintain a corporate and team culture when employees are virtual.
Is your content marketing hitting the mark? Our author offers a how-to guide that includes research, problem-solving and blogging. She also suggests that knowing your audience better will help you decide how much to rely on influencers and industry analysts’ reports. Though she uses the example of targeting Chief Information Security Officers (CISOs), the tips provided apply to nearly all industries.