Social Media & SEO

Being the lone social media manager in a company is challenging. Managing time and setting boundaries are essential to success.

PRNEWS’ sister brand The Social Shake-Up is announcing a new partnership with Social Break, hosted by October Social Media. The free monthly Q&A is specifically designed for new social media managers and social media teams of One and takes place on the second Friday of each month via Zoom. The series is hosted by social media expert, Founder and CEO of October Social Media, Sabrina Merritt.

With 96+ million expected to watch Super Bowl LVI, we look at non-sports brands with the most consumer engagement on social in the weeks before the game.

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

For this month’s data column, we took a look at the top topics posted by both B2B and B2C brands in 2021. While both posted generally on sustainability, DEI and pandemic-related topics, the keywords that found the most engagement varied greatly between the B2C and B2B brands, according to exclusive data from Shareablee.

Buccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022. 

It’s the most wonderful time of the year for…top lists! And some of our favorites come from the most popular social media platforms and entities. What content is working? What is resonating with users in 2021? Let’s find out.

PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.

After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.