It's the most wonderful time of the year for...top lists! And some of our favorites come from the most popular social media platforms and entities. You probably saw many friends share their annual Spotify Wrapped lists last week, and it certainly peaks a communicator's curiosity to see what else is trending in the digital world. What content is working? What is resonating with users in 2021? Let's find out.
Love it or hate it, Twitter provides an outlet for the public to discuss topics trending in breaking news, sports, culture and more. Brands continue to have success on the platform for product launches and live events. And it should be interesting to follow the direction of the company in the coming year, particularly after the announcement of a new CEO. Twitter Marketing recently released its “Best of Tweets” 2021 edition, honoring the top creative and engaging uses of the platform. Here are the selections most popular with users this year. (These picks were based on algorithms tailored to each category, the company says. Brands were ranked by total mentions, likes, Retweets, Quote Tweets, replies and views).
Most popular brand Tweet:
— Nick Jr. (@nickjr) September 7, 2021
Most Tweeted about brand:
We couldn’t sleep last night for obvious reasons. TODAY = #DISNEYPLUSDAY 🎈🥳🎁🌟💙
— Disney+ (@disneyplus) November 12, 2021
Most Tweeted brand hashtag:
— Nintendo of America (@NintendoAmerica) September 22, 2021
Twitter also provided a list of the most popular brand handles per vertical. Some included @FortniteGame for tech, @McDonalds for dining, @Delta for travel and @Toyota for auto.
@tiktokJoin us as we celebrate the trends, moments and movements that made 2021-of-a-kind. Thank you for being part of the ##YearOnTikTok !♬ Year On TikTok 2021 - TikTok
And while TikTok may be most popular when utilized for entertainment or product awareness, it’s only a matter of time before brands figure out targeted ways to stimulate commerce. TikTok says, “Home, beauty, and gadgets were among the categories that sparked shopping trends and 'community commerce' conversations this year.”
Check out products in the United States that benefitted most from the platform in 2021.
@ayyyrorai’m praying it fits right #greenscreen #browngaphoodie #fyp #NeverStopExploring♬ Cartoon Eye Blinking Sound - Anna
@lilatroni really thought i did something here #heartpurse #katespade #sale♬ original sound - leelee
@itsjessicajazminhow does it know what my natural tones are !? I need answers @clinique #blackhoney♬ Little Bitty Pretty One - Thurston Harris
@imdatingfrogArmy🐸✊#squishmallows #squishmallow #squishtok #frogsquishmallow #squishmallowsquad #frog #frogs #organize #prideanthems #tiktokmademebuyit♬ Castaways - The Backyardigans
One of the most visible when it comes to brand activations, Giphy continues to delight users through many platforms. And during a time when emotions run extremely high, Giphy provides the relatability, comfort and digital refuge we all need.
YouTube remains one of the top social media platforms measured by users' time on site. A report from app analytics firm App Annie says as of June 2021, users watched 22 hours and 40 minutes of YouTube content per month. There’s something for everyone and it blends a great variety of brands and personal creators. Check out the most viewed videos uploaded in 2021, and what resonates with users.
Nicole Schuman is senior editor for PRNEWS. Follow her @buffalogal