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The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, accor…

Carrie Fox   For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re… Continued

Want to keep your Facebook friends? Avoid posting about politics or going to the gym.

Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions.  Yet last Tuesday’s c…

I must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.