Stories by Lucia Davis


5 Ways That PR Execs Can Drive Engagement on Facebook

October 16th, 2013 by

Although there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.

6 Pointers for Taking PR’s Role in Social to the Next Level

October 16th, 2013 by

Social continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.

2013 Platinum PR Awards: Social Media Campaign

October 15th, 2013 by

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real… Continued

2013 Platinum PR Awards: Trade Show/Event PR

October 15th, 2013 by

Winner: AMD Technograffiti at SXSWi 2013 At SXSWi 2013, AMD hosted its own showcase, AMD Technograffiti, a digital underground event aimed at press, social media influencers, gaming enthusiasts, channel customers and AMD employees. The event… Continued

2013 Platinum PR Awards: Speeches

October 15th, 2013 by

Winner: Ogilvy Public Relations – We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time Each year, more than 120,000 people from around the globe come to Las Vegas, Nev., to attend the… Continued

2013 Platinum PR Awards: Twitter Campaign

October 15th, 2013 by

Winner: Weber Shanwick for Unilever N. America  – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize… Continued

2013 Platinum PR Awards: Satellite Media Tours

October 15th, 2013 by

Winner: American Red Cross – Twister Coming? There’s an App for That: The American Red Cross Launches Tornado App with National Satellite Media Tour Tornadoes strike rapidly and without warning. As such, there’s less time… Continued

10 Stellar SEO Tips for Onsite and Offsite Ranking

October 15th, 2013 by

At the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement.

Want to Break Through the Clutter With Your CSR Campaign? Here are 3 Tips

October 11th, 2013 by

It’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing.

PR Pros Need To Hold Off On Writing Print’s Obit

October 10th, 2013 by

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.