For this week's video pick, PR News chose "Bodyform Responds: The Truth." In the video. Maxipad's fictional CEO Caroline Williams addresses a man named Richard Neill, who penned a tongue-firmly-tucked-in-cheek Facebook rant decrying the brand's false depiction of a woman's "wonderful time of the month." The original comment, posted below, has garnered more than 80,000 "likes," prompting the brand to apologize to Neill in this pitch-perfect video. It's all in good fun, of course: The video's description reads, "We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a 'love' button, we'd have clicked it. But it doesn't. So we've made you a video instead."
Follow Lucia Davis: @LKCDavis