Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions. Yet last Tuesday’s c…
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Why Thanksgiving Turkey Tastes Better the Next Day, And Why It Matters
November 26th, 2012 by Diane SchwartzIn Petraeus Affair, PR Perpetuates ‘Spin’ Image
November 21st, 2012 by Scott Van CampI must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington …
3 Messaging Strategies for Brands on Small Business Saturday
November 21st, 2012 by Paul JankowskiWord of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.
8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists
November 21st, 2012 by Bill MiltenbergMake your news releases and media alerts stand out in a journalist’s inbox with these eight methods.
25 Frequently Misspelled & Misused Words That Haunt PR Pros
November 20th, 2012 by Bill MiltenbergSure, you can make your PR copy sing, but are you an eagle-eye proofreader?
On Twitter, Walmart Has the Most Active Followers
November 20th, 2012 by Scott Van CampA new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.
News Releases a ‘Tool of Last Resort’ for Verizon’s Rich Young
November 20th, 2012 by Bill MiltenbergVerizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.
9 Reasons to Make a Career Move
November 20th, 2012 by Beth Haiken, Waypoint HomesWhether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.
5 Tips for Banking Goodwill with Reporters
November 19th, 2012 by Diane SchwartzThe media’s coverage of David Petraeus has been telling, and instructional. The former CIA director and decorated general who stepped down in early November after admitting to an extramarital affair had been a media darling. Not only did he have the …
7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s
November 19th, 2012 by Scott Van CampUse one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.